Zoho vs Salesforce: Price, Features & What’s Best in 2021

Cody Cromwell
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Zoho vs Salesforce at a Glance

Salesforce is a powerful cloud-based CRM system, which enables companies to make smarter business decisions. Built with the idea of keeping your data in one place, it is a central repository for all your company’s key data. Salesforce is also optimized to handle all types of companies from startups to giants. Additionally, Apex JS, the scripting language used for developing custom applications, makes it easier to customize the system as per your business requirements.

On the other hand, Zoho is a cloud-based CRM service that is simple and easy to use. As a cloud-based CRM system, it helps your team get more work done while saving a lot of time. Additionally, you can integrate your Easybooks account with it to manage your customers’ data in one place.

So, which of the two is the better CRM? Take a look at some of their features below:

  • Better CRM System Zoho Salesforce CRM is more powerful and complex Provides more customization options Has steep learning curve Customizable module developers Provides great customer service and 24/7 support Connection with multiple apps Very easy to use Flexible to deal with Users’ rating and feedback system Has a glitch-free system Fluid relationship between the product manager and the developers
  • What’s Best in 2021?

Salesforce has all the features you need to run your company well.

How We Evaluated Zoho & Salesforce

After all, you are looking to use a CRM solution that will allow you to drop off a big bag of business process that you can’t take care of, and what cannot be sorted by a CRM solution, must be sent to a big organization with mountains of paperwork and accountants that can handle it. Well, if you think this is the case, you’ll likely go with Salesforce. But if you’ve got big data, if you’re into analytics, or if you like to be ahead of the curve, perhaps Zoho CRM is what you’re aiming for.

Despite the complex nature of this one, this is not going to be a sales pitch for any given solution, that’s the last thing I’m going to do. This is a comparison of the two solutions one on the other and a side by side analysis of the price, features, and lead generation they offer.

Zoho vs Salesforce: Pricing

Zoho pricing can be found during the signup, or on the pricing page.

Salesforce currently offers three different pricing options, Starter, Gold and Ultimate. Starter is the cheapest option available, Ultimate is the most expensive. You have access to additional features, more customer management tools, and advanced reports and dashboards if you sign up for the Ultimate offering.

There are a total of three different reporting and analytics tools that are included in the Salesforce package. They are: Insightly, Marketing Cloud, and Demandforce.

Insightly is the tool that comes with Starter and Gold packages. It caters to small business customers.

The Marketing Cloud is the tool that comes with the Ultimate offering, and it caters to large enterprise customers.

Demandforce is an add-on reporting and analytics solution, and it caters to medium-sized businesses and drives performance through goals-based sales reports and personalized sales channels.

With Zoho CRM package, you get 1 inbound, 1 outbound, 2 mobile, 2 social and 1 in-app tool. You can assign them to the various accounts and customers and track leads associated with the exact campaign.

Zoho provides a free 15-day trial.

Zoho CRM Pricing

Salesforce Pricing

Salesforce pricing is based on the number of users, size of the organization, the amount of functionality required, and the amount of work required. This pricing model has been a cornerstone of Salesforce since its inception in 1999.

In fact, 49 of the top 50.

Highest-grossing tech companies, including eBay, FedEx, Spotify, Starbucks and Walmart are known for working with Salesforce.

The company offers several licensing options and gives you the flexibility to choose a plan that best matches your organization’s needs.

Salesforce offers three types of sales-force subscriptions:

  • Enterprise
  • Performance

Zoho vs Salesforce: Features

The Salesforce Lightning Experience will remain purchaseable for users who meet the browser requirements or those who have purchased a compatible device. Salesforce CRM on the Lightning Platform will always be free to use and will remain free to use.

Salesforce, the enterprise CRM leader, is the first cloud vendor to launch the Salesforce DX (formerly known as Community Cloud) which is Salesforce’s smallest and most secure cloud solution that is a managed service for companies with four to four hundred employees. In order to get to 4-4GB RAM, the Salesforce DX has been designed to provide corporate-class security, scalability and performance.

Salesforce DX is built on an open, Kubernetes-based architecture and supports multi-tenant, private and public clouds. Leveraging Google’s Kubernetes, Cloud Container Service (CKS) and Google Kubernetes Engine (GKE), Salesforce DX cloud management empowers enterprises to innovate and simultaneously extend in AWS, Azure, GCP and on premises without concern for the underlying infrastructure. The DX also embraces cloud-native functionality and delivery by being an –evaluate, buy, deploy and run” approach of cloud computing.

Zoho CRM Tiered Features

Salesforce Tiered Features

Chargeable & Free Service

The Salesforce pricing system can be quite confusing to look at and even harder to understand. At the Salesforce Services administration page you will be presented with two pricing systems and four tiers which are listed below:

Tiered Individual Services

Tiered Salesforce Service: Includes all other services and modules and also includes the Service Cloud. It includes the standard and enterprise apps with the Mobile App and AppExchange.

Tiered Developer Community Edition

These services are part of the main Cloud and are free to them.

Tiered App Installer

This system is a paid subscription for trying out Salesforce for a limited period of time, which is 2 years. This system enables the user to apply a free trial for a maximum of 180 days and reports back to their organization on their progress.

Tiered Sales Cloud

This system is a paid subscription which enables the user to register all of their salesforce users. The system also allows them to customize their salesforce reports data according to their needs.

While all of these tiers may seem confusing to you initially, let’s take a closer at the tiered features & what are considered free and what are chargeable.

Zoho vs Salesforce: Ease of Use

The biggest advantage of Zoho is its simplicity. It’s easy to create, organize, and manage various lists, document, email, calendar and contacts in a few clicks. It also has an intuitive platform, where you can do most activities without logging in.

Zoho-based apps have many integrations right out of the box. You can sync your data – from Zoho CRM to Mailchimp- and automate repetitive tasks automatically. You can set up campaigns, create new leads, and send emails automatically.

Zoho uses a drag-and-drop interface for forms and uses AJAX technology to let you create your forms faster. It also lets you tag app users with assign category badges without needing to login into the app.

Zoho CRM also offers a user directory with a custom user role to let higher management review and filter contacts on the map.

The Zoho platform can be used with your mobile devices, desktops, tablets, smart phone, and even the Amazon Echo.

Zoho and Salesforce are two of the most popular CRM software in the industry. Both are valuable, but they have some fundamental differences in their selling points and in how they prioritize ” and it makes a big difference.

Zoho vs Salesforce: Integrations

Most businesses today are online. So keeping track of your business calendar, keeping track of sales and discounts, and if your records are available to you and accessible online is a necessity for most businesses. Zoho makes this easy and accessible to all.

Salesforce also makes it simple for you to keep track of your records, the go to calendar for your business and it’s commonly used by some businesses.

Although Zoho is often used for its E-commerce platforms, it’s worth noting that Salesforce has its own too. So while your business may prefer the look, you can easily integrate with either platform.

If you’re already invested in your business, then you can still switch to another platform if you need to, since Salesforce is free to use.

However, it must be noted that Salesforce does not have all the integrations that Zoho has.

For example, Zoho’s Mailchimp integration allows you to create a campaign directly from your business CRM.

Meanwhile, while Salesforce does have an email engine program to send emails, it’s nowhere near as easy as the Zoho integrated email system.

Zoho CRM vs Salesforce: Customer Service

Software CRM is a software that manages sales, customer service, marketing and operations in an organization. It has two components- CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) that work together to ensure a smooth and efficient workflow of your customer’s data. CRM is a type of ERP software that helps you manage customer information in a systematic way.

Building a great CRM is not an easy task and creating a solid ERP requires a lot of time, effort and well-thought strategy. It’s not something that a startup or small business can afford to implement. One of the reasons is that these competitive software requires a lot of customization and customization comes at a price.

To choose a CRM, you must evaluate your needs and measure the performance of the software against your requirements and budget.

The next step is to assess the feature set and compare them with the CRM that you are considering. To do this, you must refer to some industry specifications like Zoho CRM vs. Salesforce CRM, which is more comprehensive than the pricing comparison listed in the table below.

Zoho CRM vs Salesforce: Customer Reviews

Zoho Marketing Campaigns and Salesforce Marketing Cloud have a lot in common plus some differences. This comparison is divided into two sections of comparison.



Zoho CRM Customer Reviews

CRM/Sales Automation is the lifeline of any business that aims to be competitive in the ever-growing business world. And now, Zoho’s CRM solution is one of its best in the market. In this Zoho CRM review, you will find out Zoho CRM pricing, features and customer reviews.

Salesforce Customer Reviews

Having grown to be a giant within the cloud CRM space, Salesforce has been helping companies across industries and verticals alike, to organize, track and analyze all their marketing efforts. It’s typically used by larger companies, some of whom find it less affordable than on-premise product options, which have significantly reduced as the year has progressed. Recently, Zoho has made it to the scene and is currently being tested by multiple large companies.

The question: Which One Is Better – Zoho Or Salesforce? Comparing the two on price, salesperson support and features, as well as looking ahead at 2021, we will attempt to find out which CRM is the best fit for those looking for an alternative to Salesforce.

So What Is Salesforce Salesforce is an enterprise cloud business automation solution for sales and marketing teams. It was built with the idea of making enterprises more efficient for a variety of functions, and it has come a long way since its inception in the year 1999.

When to Use Zoho CRM

Vs Salesforce CRM?

You can harness the power of Zoho CRM and Salesforce CRM respectively in your business in different ways as they have their own competitive strengths as well as features that can help you achieve the goals of your business.

Zoho CRM is a cloud-based solution that comes with the Zoho’s inbuilt CRM feature and offers a wide range of business solutions. It works on a cloud service and enables users to access data and business output for free by paying only for storage of their data. In addition to the standard CRM features, Zoho CRM also offers services like integrated marketing, online searching, business process management and performance management.

Salesforce CRM is a robust solution with features of the likes of lead management, advanced lead scoring, custom email templates, predictive lead scoring and strong multi-user collaboration. This CRM solution if designed from ground up and is flexible in terms of applications used with Salesforce management.

So that you can make the best choice for your business, Zoho vs Salesforce 2021 has been prepared on the basis of the below mentioned points:

  • The features and functionality of both the platforms
  • Customization features of the platforms
  • Custom pricing of the platforms
  • Costs and ROI of the platforms
  • An analysis of choices in multi-user applications of both the platforms
  • Zoho vs Salesforce 2021

When to Use Salesforce

At a glance, Salesforce and Zoho are two of the most recognizable names in email marketing automation. From the outside, they may seem to be pretty much the same in terms of their core features and features. But if you scratch a little deeper, it’s clear that these two email marketing solutions specialize in different areas and have unique sets of attributes to serve different common organizational and business needs, or rather, a common user.

Whether it’s the user who’s looking for email marketing automation, or the company seeking to implement email marketing in their sales funnel, Salesforce and Zoho each come with a stack of features that will deliver high ROI. But in order to do so, you’ll need to understand the potential requirements, fit and intent for each of the products. You may also want to weigh the needs and benefits of using both Salesforce and Zoho in terms of scope and cost of implementation.

When to Use an Alternative

It’s always good to know what the closest alternative to Salesforce is, just in case Salesforce stops working for you. I view Salesforce as a good business software solution for small businesses but I realize that there is a lot of competition in this space.

There are other software solutions too. Let’s take a look at them.

Zoho CRM: I’ve been a huge proponent of Salesforce for the most part of my career but I have to admit that some alternatives are doing an excellent job. I’ve been a big believer in Salesforce in the past, and I had a successful career with it but now it’s time to give other tools a chance.

Here’s Zoho CRM, it’s a more affordable alternative to Salesforce. If you don’t have enough time, budget and resources to use the Salesforce platform, then Zoho is for you.

Zoho’s features are:

Salesforce is a bit more expensive than Zoho. But it’s still within the small business range, while Zoho is a low-cost alternative.

Bottom Line

Is Zoho really cheaper than Salesforce? Is Salesforce better than Zoho?

I like to take the bottom line approach to looking at what is a good deal. Does the product bring value and is it worth the money. It’s usually after the product has been in use for a while that you will really start to know if you got a good deal.

Here’s a comparison of Salesforce and Zoho and their pricing. Salesforce is known for being expensive, but does this mean that you should avoid Salesforce? Or is that just another marketing hype and Salesforce is no different.

So what’s the bottom line on Salesforce vs. Zoho? For my money I’ve found that Zoho is the hands down winner. So why doesn’t Zoho just solve all your problems and provide you with the perfect all-in-one CRM solution? Because it’s not a perfect solution and the truth is, my organization has too many requirements and too many requirements and therefore too many manual processes to be satisfied with merely a CRM solution.