WooCommerce Pricing: How Much WooCommerce Costs to Launch & Operate

Cody Cromwell
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WordPress Hosting Costs With WooCommerce

Many people I talk to ask pricing questions about getting started with WooCommerce:

  • How much does WooCommerce cost to set up?
  • How much will it cost to set up WooCommerce?
  • How much will WooCommerce set me back?

WooCommerce costs to set up:

When you start working with WooCommerce, you’ll need to have WordPress sites ready to go. WordPress will run the shopping cart, allow for inventory, manage sales and orders, and perform all of your content and SEO work.

Costs for WordPress Hosting

WordPress will be the backbone of your eCommerce-enabled website. Choosing the right kind of WordPress hosting is important for a successful conversion.

Top reasons for selecting a hosting plan with WooCommerce include:

WordPress performance. For scalability and uptime, you want to work with a host that has high level of WordPress expertise, software tools, and customer service. You want to work with a host that can offer responsive WordPress hosting for optimization and efficiency.

Avoid hosting is known for. There are many hosting companies out there, but some host more WordPress than others.

Avoid too many WordPress features. You need to know what kind of hosting plans you have an access to different options like RAM or hard drive space.

WooCommerce in itself is a free WordPress plugin that allows one to run an online store powered by WordPress. It’s been around for years, and its technology-agnostic approach to eCommerce makes it one of the most popular plugins for running an online store. The WooCommerce plugins allow you to take full advantage of WordPress’s power to create multiple websites and store them on a single installation.

With WooCommerce, you can manage a huge list of products, run advanced search capabilities, display product categories, display reviews, display discounts, build children’s product descriptions, and more. In other words, you can do all the things that any online store would take care of.

The WordPress system’s ease of use means that the WooCommerce platform is ideal for small businesses and individuals who want to set up an online store. The fact that is free and open source allows individuals and companies of various backgrounds to set up shop with minimal overhead.

Now that we’ve covered some of the basics, it’s time to look at the realities of using a platform like WooCommerce. There are a number of factors to consider when you’re getting ready to launch a store, including exactly how much it will cost to set up and keep it running.

The WordPress Foundation for Your WooCommerce Store

The WordPress Foundation for Your WooCommerce Store is a premium WooCommerce theme built entirely around your business and customers. When you’re thinking about creating a WooCommerce store, there’s an important question to ask yourself. Should I opt for a WordPress site, or a WordPress-powered store? Both have several advantages, with WP themes offering pros that WPM Custom Themes cannot. But here’s the thing: depending on your business and goals, both offerings may be perfect. Let’s take a closer look at the sites and explore the pros and cons of both.

The WordPress Store

Custom WordPress Themes: WP themes (free or premium) can be customized to your liking. You can modify color, fonts, layout, and content; anything you can manage on a non-WooCommerce WordPress site can be done on a WordPress store as well. This flexibility is what primarily attracts customers … especially when compared with a WPM Custom Theme.

Customization: It’s not just about the WP message boards. Custom WordPress themes allow you to modify each aspect of the site, from color to layout, content to copywriting. This level of customization is a huge reason why WP themes are a top pick for e-commerce sites of all types (not just WooCommerce shops).

WordPress Hosting for WooCommerce

Reading the Hosting section of their terms and conditions, WooCommerce will certainly ensure you have a dedicated server. It also lets you host your WooCommerce website using a shared hosting plan.

The tracking mechanism makes it easy to search and find your WooCommerce store for the right product, features, and customers using your WooCommerce website.

It allows you to create a monetizable website selling products online for your business.

It provides you the complete control over your WooCommerce website as the entire platform is hosted on your server.

The features available on WooCommerce website lets you manage your business efficiently and efficiently using your online shop.

It features Built-in tax on products that you sell, global customs reporting, SKU taxonomy, WooCommerce languages and locales, and real-time product comparison.

WooCommerce requires PHP 5.3 or higher and supports the following operating systems and platforms:

Mac OS X 10.6+

Windows XP+ (64-Bit)

The platform is free and easy to use. It is a WordPress plugin and uses a MySQL database to store the products and the inventory.

It is an all-in-one packaging solution for WordPress with over 50 of the most common extensions included. It is available for WooCommerce stores and compatible with other WordPress plugins.

Domain Name

A WordPress Theme

Without WooCommerce costs, what is the overall cost of WooCommerce to launch and manage a WordPress website?

Since the launch of the WooCommerce plugin for WordPress, the popularity of e-commerce has exploded. Just by installing the plugin, you have an option to start your own online store. While WooCommerce stores can be run via the WordPress admin portal, they can also be installed as an external plugin or as a theme plugin.

Apps such as Cart2Pay allow you to host and manage your WooCommerce store on your own website. In this post, we’re going to take an in-depth look at how WooCommerce is launched and managed. We’ll also lay out the advantages and disadvantages of several solutions available to store owners.

In this post, we’re going to take a look at the following:

  • How to choose WooCommerce as your WordPress eCommerce platform.
  • Some of the unique features of WooCommerce.
  • The pricing of WooCommerce to start and operate a WooCommerce store.
  • Advantages and disadvantages of running a WooCommerce website via WordPress itself versus apps such as Cart2Pay.
  • SEO optimization strategies for stores running WooCommerce.

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Total Cost for Your WordPress Foundation

The following items need to be purchased to build a foundation, to provide the most secure environment and remove the most common security concerns.

Developer

Developing a site is far from expensive but with all the other small expenses that need to be incurred, it can get quite expensive.

As this is a self-hosted shopping cart, the costs to setup a WooCommerce website are largely dependent on hosting plans, name servers, and domain registration services. Depending on how often you intend to place updates to your site the costs for the above will vary based on the domain registered.

If you have a number of physical locations and want a single store with different design and content, a single store solution for WooCommerce might be your best bet.

If however you are planning to set up WooCommerce in an existing business, you will need to evaluate the following costs:

Software Licenses and Hardware

Hardware requirements are essentially the same for all hosting providers but WooCommerce does require a load of memory and CPU. For the basic version, it requires at least 5 gig. All hosting providers also currently support WooCommerce 1.4, no matter what hosting package you choose.

The minimum requirements per WordPress version are as follows:

WordPress 2.5 – 1GB of Memory (512MB RAM)

WooCommerce Pricing for Your eCommerce Basics

WooCommerce Plug-in

WooCommerce comes out of the box as a free plugin so you can get started with it in minutes. In addition to the free plugin, WooCommerce also comes with the WooCommerce Newsletters add-on which you can self-host.

If you’re an existing customer, then you’re eligible for a discount in the form of a 20% off license. You can find a link to purchase the license on the WooCommerce home page under the – Support & Purchases” section.

There are two other license options available. If you want to install a custom theme on your WooCommerce site, then you’ll need to pick the – Premium Add-on” license. Another license option is called the – Professional Add-on” and will allow your developers to create custom plug-ins and extensions for WooCommerce to sell on your site.

Active license discounts and license purchases are refundable. However, you will need to provide a reason for why you’re dropping the plugin in order to get your money back.

Payment Processing

Priced Per Order

Marketplace plugins like Shopify, Amazon, BigCommerce, and Magento all come with built-in solutions to integrate payment processing.

These solutions are functional but they typically cost merchants and manufacturers money in monthly fees to operate.

WooCommerce 3.x will be free for all payment gateway integrations (including the WooCheckout plugin) on a first-come, first-served basis. This means that if you’re getting ready to launch your WooCommerce store, you can use a free plan (including credit card processing) rather than spend additional resources to launch with a plug-in that charges you.

If you’re planning to launch your retail WooCommerce store soon, please download and test WooCommerce 3.1.2+. If you’re already using a version of WooCommerce earlier than 3.1.2, we encourage you to check evaluation plans to find one with lower fees.

Pricing Based on Order Processing

In the end, though, even for subscriptions or B2B stores, even if the merchant is able to work completely without a credit card processor, ideally his customers should be eligible for some sort of financing scheme.

Shipping Services

How much does it cost to ship an item with USPS? Quiz Challenge

How much does it cost to ship an item with FedEx? Quiz Challenge

How much does it cost to ship an item with DHL? Quiz Challenge

Total Cost for the WooCommerce Basics:

WooCommerce Pricing for Marketing Features

WooCommerce plugin costs are all about priorities. You can easily implement these WooCommerce WooCommerce plugin features without charging a single penny.

On the other hand, if you want to connect directly to your WooCommerce store’s stats, or want to build a WooCommerce plugin that needs to be accessed via a Paypal gateway then Installing WooCommerce will cost you $$.

Every WooCommerce plugin has a dedicated space in the store for displaying the pricing. So you can easily discretely change the price depending on the usage of the WooCommerce plugin’s features.

Here are some features that you can implement and not charge anything but at the same time get more features and discounts if you are willing to pay for it.

Listing All Products in Grid View or Category View You can charge for this feature.

Listing all products in category or product view can be shown on the homepage and in the product list page of your store. Listing all products in grid view automatically places all the featured products in front of the customer. These customers are more likely to buy as they can decide whether they want those products at that price or not. These types of customers can help you create a longer lasting relationship with the customers.

WooCommerce Email Marketing

WooCommerce is a fully-featured, open-source ecommerce website building platform that provides the tools for individuals, small business owners and organizations to create, manage, and sell their products online.

WooCommerce is built on the latest open-source WordPress technology. This allows various customization options and security features.

Since WooCommerce is built on WordPress, you can manage and publish your products via WordPress’s interface, using the familiar text editor and publishing tools WordPress users are accustomed to.

Extra Product Features

Extra product features are the add-on plugins that help you create special considerations for certain products.

SEO Add-Ons

SEO Add-ons are add-ons that help you create SEO options for your products for search engine optimization.

These WooCommerce products help you:

  • Multilingual
  • Multilingual Product URLs
  • Geotargeted / Weather Targeted URLs

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We Speak WooCommercee!

Social Media Marketing for WooCommerce Stores

With the growing importance of social media marketing, social media automation tools have been around for a while as a means to drive more traffic to your WordPress blog. With social media marketing, it is not only possible to gain organic traffic to your websites, but also to generate paid traffic from Facebook, Twitter, Pinterest, Instagram, LinkedIn, and more.

Search Engine Optimization (SEO) Plug-ins for WooCommerce

A lot of small retailers struggle with SEO for their online store. Due to the sheer number of eCommerce platforms available for WordPress, it can be hard to know where you should be focused in order to bring traffic to your store and sales. So whether you’re just starting out with WooCommerce or if you have experience and are just looking for a better way to do SEO, I’m going to share some of the best SEO plug-ins that are useful for WordPress stores with WooCommerce.

These plug-ins will help you increase visibility in the search engines. They are easy to install, they plug right into your theme, and they work right away. We’ll also look at how they affect performance on your website.

SEO by Yoast: Yoast is a well-known SEO plug-in for WordPress with an excellent reputation. You can use it to optimize the content you add to your WordPress store and to review each page you have on your site to give it an SEO boost. It’s well worth learning about and installing.

Total Cost for the WooCommerce Marketing Features:

The following is a breakdown of all the features included in WooCommerce. The features are numbered in order of appearance on the frontend. In many cases, the features overlap. Where that is the case, I hope that it’s easy to see which feature I’m referencing when I mention a particular number. To download a pdf version of this document click here.

1: Sell Your Own Products

To download a pdf version of this document click here.

2: Add Products from Other Websites and Online Marketplaces

To download a pdf version of this document click here.

3: Add Products from Your Library of Files

To download a pdf version of this document click here.

4: Add Products from a Stripe Connected Stripe Account

To download a pdf version of this document click here.

5: Import Products via CSV

To download a pdf version of this document click here.

6: Manage Accounts

To download a pdf version of this document click here.

7: Import Accounts from a CSV

To download a pdf version of this document click here.

8: WooCommerce_Stripe to WooCommerce Stripe Connect

To download a pdf version of this document click here.

9: Export Orders to CSV

To download a pdf version of this document click here.

WooCommerce Pricing: Adding Up the Essentials

Pay attention to how WooCommerce prices its add-on products!

When you add an add-on from WooCommerce’s library to your product, you’re giving up all kinds of product options that you could have chosen to sell separately. Adding a WooCommerce product with WooCommerce pricing means that it has an automatic price in addition to the product options that you’d otherwise select.

WooCommerce Pricing for Expanded Functionality

One of IntegrateWP’s clients asked us this question recently. Pricing for WooCommerce is hard to get a clear picture of because it’s such a broad possibility of an online store.

Here’s a bar chart that shows how much each function within WooCommerce costs to add to a basic shop:

As you can see by the chart, WordPress can be set up for practically free (if you’re leveraging the right plugins). However, if you want to use WooCommerce’s expanded functions, things start to get pricey pretty quickly. Adding a contact form and shopping cart, for example, can put a big dent in your budget.

Some of these functions are already enabled by default… here’s a breakdown of what you already get for free:

  • Contact form
  • Email marketing
  • Simple product display statistics
  • Tax settings
  • Shipping rates
  • Coupon codes
  • Payment gateway
  • Built-in templates

Customers can access WooCommerce via the admin dashboard. Forms and pages can also be posted to from the WordPress custom post types menus. In addition, shortcodes for all WooCommerce features are available in WordPress’s theme and plugin templates.

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