Top 13 Ways to Generate Real Estate Leads

Cody Cromwell
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Host an Open House

If your pro-active venue is an open house, be sure to have the potential buyer(s) present at least at some stage during the day. This is a great opportunity to showcase the property to prospective buyers.

This will keep you on the front foot and give you an advantage over other Realtors (the ones who come later and get to enjoy the excitement but don’t get to play any part in it) who are going to ask you "Are you letting them see it today?" at least 3 times a week.

If you aren’t familiar with open houses you can read this post called 8 Great Tips for Home Open House Success.

Ask Your Sphere of Influence

(S.O.I) to Refer you and it could be you that gets their business

Starting a real estate business can be both intimidating and scary. I can attest to this not only from my own personal experiences of starting my own real estate business but from the interactions I have had with my clients who have just started their own businesses. Trying to figure out how you are going to generate leads and set up your business can be stressful and discouraging.

To help you out I have made some suggestions that I believe will enable you to not only generate leads but to also get in front of the right people.

The first thing I recommend is to establish yourself with the Sphere of Influence.

There are many things that a buyer will consider before purchasing a house from a Realtor. On average the top two factors are the Realtors reputation and the price they can negotiate. The third most important factor would be the sellers reputation.

Only 10 percent of the home buying population works with a Realtor. This is why it is so important to find the right Realtor. Your best shot at getting in front of potential home buyers is through finding someone who you have a relationship with. A husband or wife, but friends, neighbors, family members and co-workers are all great places to start. The next best bet would be to find someone who works for a major property management company and ask them to refer you to buyers.

Farm Your Neighborhood

If your home has been on the market for awhile or you’re having trouble getting market interest, a local marketing campaign can help kick start the interest you’re looking for in both your customers and your listing.

The idea is simple; any time you’re on your property and do something that attracts attention to it, a neighborhood team member drops by and shares a little bit about your property.

It’s simple, yet can be effective. Some ideas that might be helpful to you in a local marketing campaign include:

  • Plant a garden
  • Repair or replace a mailbox
  • Fence an area
  • Build a fence
  • Repair a lawn
  • Tie down a boat
  • Dress your yard up for the holidays

Automatically generate real estate leads for your home.

Embrace Networking

Blogs, Facebook, Twitter, LinkedIn, NexTag and Google make up a wealth of real estate-related content out there, for new agents, for old, and for everyone in between. We’ve been given a rare chance to not only observe, but also experience the growth opportunities out there. So, you need to get out there and take advantage of this information (and the huge marketing budget behind it) for your real estate business.

Use social media. Networking, talking one-on-one, content marketing, and networking offline all rely on the use of social media, and there are many tools and platforms to make this possible. Most of you have been in the field for just a few years and may have been out of the loop when Facebook and Twitter were the newest kids on the block.

If you’re interested in learning new social media tools, check out what is new and hot and what you can be doing to keep up with the times. But don’t get too caught up in the hype, as the Social Media Marketing Institute uses the term –spam”when referring to social media usage.

Subscribe to a Real Estate Lead Generation Service

Considering a home lead generation service might be the best option when you are serious about generating and closing home leads. When you opt for a home lead generation service, your home lead generation company will take care of the entire lead generation activity from beginning to end. With a home lead generation service, you get a well-organized and systematic approach, a single source of accountability, and the opportunity for your time to be focused on other tasks.

A home lead generation service will handle the online marketing of your home, including your virtual office website. Your home lead generation company will take care of all the online marketing and lead generation activity and make sure that your house is visible online. Your virtual office website should describe your home and its features, as well as how to get in touch with you. It should also be informative and look professional.

Your home lead generation service will show ads on your website, market your home through ads and text messages, conduct targeted home showing activities, and create virtual office websites for you.

Our professional home lead generation company is a real estate lead generation company that has been in business for over a decade and has been the top home lead generation company for real estate agents and brokers. We have generations of experience working with real estate agents and the industry.

We have a successful track record of generating real estate leads, such as home leads and virtual office website leads. We have the experience and expertise to help you promote your home online.

Which Real Estate Lead Generation Software Is Right for You?

If you have a real estate business, generating leads is a crucial first step in getting your business off the ground. And with so many different real estate lead generation options available, it’s easy to get overwhelmed and feel like you’re fighting a losing battle.

But the good news is that your leads don’t have to be a lost cause if you’re looking for ways to generate real estate leads. In fact, there are some excellent methods of real estate lead generation to help you with your marketing.

One tool that’s been gaining in popularity is real estate lead generation software, and it’s a great way to generate real estate leads without much effort on your part. All you have to do is set up a basic account with the company and then adjust your marketing in accordance with the provided instructions. If you’re looking for real estate lead generation software to help you get more leads, we’ve got a few options for you to consider.

Question 1

How To Generate Real Estate Leads?

A real estate agent prefers to know exactly how to generate real estate leads.

First, to say that any certain way is better than any other would be naive.

But to look at it in practical terms, you can follow the simpler step-by-step approach of prospecting leads to see if they develop into real estate opportunities for you.

By the way, it is a lot more exciting when you use the leads you get to close deals. Finding buyers that are very happy with their homes is tremendously rewarding and gives you fulfillment seeing a happy ending to a long search.

How to Generate Real Estate Leads in the US

The great thing about real estate leads in the US is that you can just start at random places and wait for the phone to ring.

Even better is that you do not have to put up many efforts or spend much money.

Real estate leads often come to you.

Say, for instance, you have recently joined a top real estate agency. Within the initial period, you know nothing about the inner workings. So your agent will obviously show you how to generate leads.

While he or she will walk you through the basics, there are some additional things that you need to be aware of.

Search for the earliest lead, look for the properties that are coming up for sale in the near future.

How long have you been in the real estate industry?

Question 2


Whether you’re a realtor or just interested in becoming a realtor, this post is for you.

Generating leads to your real estate listings is a necessary part of listing real estate for sale. In fact, if you’re struggling to generate leads, it’s probably because you’re using the wrong strategies that don’t generate quality leads for your real estate listings.

But generating leads to your real estate listings doesn’t have to be difficult. Let’s look at what you can do to maximize your lead generation efforts.

What type of pricing structure are you looking for?

If you’re looking to generate real estate leads, you’ll want to consider the type of pricing structure that you’ll offer. Here are a few types of pricing structures:

VARIABLE PRICING Many believe the future is in the variable pricing. Why? Because the real estate market is hot and it doesn’t stay as hot forever. So if you are offering a variable pricing structure, be ready for the sales to taper off. However, if you are marketing to your leads correctly, you’ll at least have some sort of flexibility. It’s important to keep in mind that the variable price will be your most valuable tool.

A hybrid is a great option if your real estate market is hot and that your marketing to your leads has been very successful.

A fixed pricing structure is great if your market is slow or if you don’t need to sell your leads right away.

Question 3

Which one of these do you think would generate the highest amount of leads for any real estate agent?

· Creating a Video about Your Real Estate Practice (10 Minutes to 1 Hour in Length) and Post It to YouTube

· Writing an article about your real estate practice (5,000 to 9,000 words in length) and then submit it to eZine.

Do you require an IDX website for finding leads?

Here are top 13 proven ways to generate real estate leads:-

Question 4

Answering is the Best Way to Generate Real Estate Leads

If you are aware of the properties available for sale, you will have all the content you will need to attract and engage your audience effectively.

Consequently, if you are in business, the best way to generate real estate leads is by answering your audience’s questions. By coming up with the answers to your audience’s questions, you’ll be well on your way to generating the leads you want. By answering your audience’s questions, you’ll be accountable and credible.

The key is to make your answers so compelling that your audience will demand to hear more. To do this, you’ll need to ask yourself questions and then use those questions to generate the answers for your audience.

Here are some of the basic questions you want to consider:

  • What is relevant to their lives?
  • Who are the end users of the properties they want to sell?
  • Where do they want to live?
  • Why do they want to buy these properties?
  • How long have they been looking for properties like these?
  • What size are they looking for?

Plenty more questions you can let your audience ask. Approach the topic from as many angles as you can so you can answer with ease.

Where do you prefer your leads to come from?

In a traditional business model, companies rely heavily on representatives to generate leads for the business. The truth is that an effective program to generate leads is necessary for any business to

Succeed. Implicit in this question is the emphasis on traditional business models. A business that relied solely on leads generated by representatives would be in for a rude awakening at the onset of a recession when people stopped travelling and buying and the number of leads coming in began to decrease.

Some small to medium-sized companies take the incorrect approach that leads are generated through their website only. In most cases, this result is a mini-crash in the company’s sales and its revenue stream.

An effective program to generate leads is necessary for any business to succeed. A business that relied solely on leads generated by representatives would be in for a rude awakening at the onset of a recession when people stopped travelling and buying and the number of leads coming in began to decrease.

What’s the solution to this dilemma? Direct marketing; the process of delivering specific marketing messages to a targeted group using personal, electronic and printed messages.

Social media is one of the most powerful ways to market and promote your property. If you’re not on Facebook, Twitter, or Instagram, you’re definitely missing out. In fact, I’d argue that if you have properties to sell in Los Angeles, you need to be on all three of these platforms.

Social media is the key component of any real estate marketing campaign, but there are certain rules and efforts that should be made to ensure the most success. Let’s examine them now.

Advertise Your Properties For Sale on Social Media

One of the most basic real estate marketing strategies is promoting properties for sale through blogs, online directories, and social media. This strategy is particularly effective because more than 43 percent of Americans use social media to search for sales, according to a survey by the Nielsen Company.

If you’re not yet using social media to market your properties for sale, Flickr is a great place for you to start. Use your standard marketing techniques to attract attention on Flickr and begin to promote your properties on the popular real estate-oriented photography site.

Send Targeted Messages & Mailings

Sending targeted messages to your audience through email is one of the easiest ways to increase your Real Estate Lead Generation. Although you might not initially think of having a landing page as part of your marketing approach, email marketing services are designed with landing pages in mind. In fact, most marketing automation tools – sold as a one-time set-up – include a landing page that you can use when signing up for emails from third-party marketing automation software. Set up this landing page in your marketing automation software and watch as your inbox fills up with interested prospects.

Send email marketing campaigns in response to an event or a call to action. For example, create a roundup post sent out automatically to your target audience when a new listing pops up, or follow up with a note to a set of prospects after you’ve closed a listing. You should also send out email campaigns to your past buyers to remind them of your services and bring them back into the fold. Create a VIP incentive program to include your most loyal buyers on your most important campaigns and events.

Offer a free gift to your past buyers. Offer an upgraded discount or “savings” pass to your past buyers. These offers can increase the likelihood that your past buyers will buy from you again.

Use personal invitations to your target audience. Personal invitations can increase the speed at which you can send out email campaigns and build your mailing list.

Cold Canvassing

To start, let’s talk selling houses. If you’re selling a house you cannot bump in and start knocking on doors, and approaching people and contacting them about buying it isn’t exactly polite. A better strategy is to approach people in the targeted market, in the news, online and offline that’s part of the prospective market. To do this you need to generate leads.

Email Marketing

The real estate marketing industry has more people on the internet than any other industry. If you aren’t online, you are already behind. Nearly 60% of people begin their research online, and over 80% of people who find a home will look at it online before they ever talk with a real estate agent.

If you are serious about generating leads for your sales team, any time you need a marketing dollar, email is the best resource. And you have to be honest with yourself; you’ll never be able to pay for internet ads that generate leads at the same level as your email marketing budget.

Be sure to check out the rest of the 19 ways to generate leads to have more than enough ideas.

Build a website.

This one is obvious, but you’d be surprised at the number of real estate agents who don’t have websites. Not only will a website attract a better clientele, it puts you in the digital age and gets your name out there on a lot of different platforms.


Bulk Text Messages

You can send these text messages to your subscribers from your website or blog. All you need to do is buy bulk SMS packages from an SMS network and upload your text messages to the sent folder. There have been cases where domain name vendors used the bulk SMS services to gain massive business in a very short span of time since the bulk SMS service is relatively cheaper and there are no limits on the number of text messages one can send.

Advantages include, targeted notifications containing a message that’s relevant to the person receiving it. The company can also build trust when the messages are sent multiple times.

Disadvantages include the fact that recipients are more likely to opt out of receiving messages that are sent repeatedly. Bulk SMS services have been used by businesses to send targeted notifications and emails to subscribers.

When you buy a bulk SMS package from your bulk SMS network, you may also have the option to upload a file with your messages. This prevents you from having to re-enter the same text message every time.

If you already have a website or blog, you can generate leads with automated SMS messages.

Be Generous With Referrals

As a real estate agent, you have some options and friends that can help generate new leads for your business. You can advertise with Google products like AdWords, display advertising and Boulevard Ads. But the best way to generate leads is to be generous with your referrals.

According to research, 98 percent of people who buy a website from a friend will repeat that experience. It’s a simple concept that does not require a slogan; just be friendly with everyone you meet.

Here are 13 great ways to promote your listings by being friendly and generous with referrals.

Begin Your Marketing

Measure your marketing efforts by the number of phone calls not the number of leads you generate. The more phone calls you make to generate leads, the better. Your best call statistics will come from leads generated by referral sources.

Find a Successful Mentor

Find a successful agent and ask him how he generates his referrals. Truly successful agents will give you ideas and advice that will help you generate referrals while building a successful business.

Share the Wealth

After you’ve created a successful lead source, spend an afternoon creating a comprehensive plan to share what you learned with your database of referral sources. The more you do this, the more referrals you’ll generate.

Be Helpful

Offer an Experience

When we speak about a lead magnet, not all people understand that a lead magnet is a tool used by companies to generate leads. And the reason why I have talked a lot about lead magnets, it is because a lot of companies are not aware of this.

A lead magnet is basically the means to get the lead to take the desired action. And that action could be the download of a lead generation pdf, the completion of the survey, or even the sales page of the product.

In any case, if you are looking to generate leads, having a lead magnet is a great way to do it since it improves the overall deal.

When we talk about lead magnets, we must first discuss which ones are going to be best suited for our lead generation. There are some lead magnets that will be useful, but there are some that will not be what you really need.

When it comes to giving leads, this is a great way to do it. And the city that you would offer the experience is Las Vegas. Questions on the experience can be generated when people fill in the leads magnet. In this city, you must think of something that will put the people in a good mood. Items of entertainment like the theater, sports, and shopping are all important factors.

Use Targeted Landing Pages

Real estate agents across the country are using landing page software to generate leads. While the top of the funnel is typically ignored, the landing pages are often the source of the most leads.

A good landing page will convert real estate leads into actual buyers in your area. It will help generate and nurture leads and convert them directly into buying clients.

A great landing page will:

{1}. Provide a lead magnet (e.g. a free report, coupon, flyer, etc.) and enticement using the offer.
{2}. Drive traffic to the landing page through syndication, social media, email marketing, etc.
{3}. Convert real estate leads into actual buyers.
{4}. Make prospects interested in contacting your real estate agency.
{5}. The right landing page can extend the value of your other marketing efforts, too, such as email, Twitter, Facebook, and any other channels.
{6}. Priming a landing page to serve as a sales funnel.

How to Use Landing Pages to Get Leads

Create a landing page for each of the following:

I. 1st session calls

Ii. In-home showings

Iii. Subsequent showings

Iv. One and two-listings offers

V. Consultations

Vi. Make appointments

Vii. Life insurance

Pick Up the Phone & Call

It seems to be a fact of life these days that everyone is on their phone and just can’t seem to put it down. Why not make use of this trend and harness the power of your phone to help you generate leads for your business?

Have a friend or family member who would be interested in buying your contact list? Use them to increase your reach.

Create a contact form on your own website. People enjoy filling out forms and submitting them. This allows you to easily add them to your mailing list.

Use your social media profiles to your advantage. Small business executives are typically active on Facebook and Twitter, which means they usually have friends and family to support them.

Have a directory of your business. Create a PDF listing of your services and deliver them to your clients. Include your contact information so they can get in touch with you.

Write a press release and submit it to local newspapers. Make sure to include your contact information for interview requests.

Create or join an online local business association. Your listing on their website will give you an advantage over other business owners so your name will be easily recognizable.

Consider joining a chamber of commerce. The local businesses they sponsor are there to generate leads for other members.

Follow Up on Expired Listings

The first thing you need to do when you get an expired lead is to contact them. If you wrote a bad note or if they called you back after you sent an email through your site they’ll probably get irritated and take the listing off the market.

But if you showed up in person and said hello, or sent a handwritten note, they will probably be happy to respond.

Once you contact them it’s a good idea to try to get them to commit. Faxing them a purchase agreement is a good way to do this. Or leave your information on their voicemail so they can contact you later.

Then leave a few days pass and check to see if they called you back, and if they didn’t send another agent out. When they’re in the market to sell they’ll respond to an agent, won’t they?

If they haven’t called you back yet, call them. It looks desperate to leave voicemails every day.

If they still haven’t contacted you after the 3rd attempt, repeat the process. After the 2nd attempt, it’s time to send a letter.

Watch for Aging FSBO Listings

Types of Real Estate Leads

Real estate leads are real estate agents’ primary mode of generating new business.

Most real estate agents generate their leads primarily from one of two sources:

Social Media — Ex. Twitter.

– Ex. Twitter. Direct Internet Marketing such as Listings, Blog, Broker Directory, Google AdWords, YouTube, Facebook, Zillow, etc.

Real estate leads are usually generated from one or more of the following sources:

Social Media — Ex. Twitter, Facebook, Zillow, and excellent websites.

  • – Ex. Twitter, Facebook, Zillow, and excellent websites. Direct Internet Marketing — Ex. Listings, Blog, Broker Directory, Google AdWords, YouTube, Facebook, Zillow, etc.
  • – Ex. Listings, Blog, Broker Directory, Google AdWords, YouTube, Facebook, Zillow, etc. Cold Market Competition — Ex. Booking Appointment on your website through your CRM, MAgination Engine, or Leadnow.

Of course there is also effective door-to-door Marketing and email marketing.

But, in reality, real estate leads are generated from internet marketing campaigns.

If you are seriously interested in Real Estate Marketing, you will generate most of your real estate leads in one of the following ways below:

This includes:

Bottom Line

This is not the end of the story. Now that you know how to generate real estate leads, you don’t have to stand in the cold and rain waiting for a buyer. Build your skills and put your abilities to work at home.