Ultimate Guide to Effective Marketing Materials in 2022

Cody Cromwell
Written by
Last update:

30 Marketing Materials Ideas & Examples

Unfortunately, it’s not uncommon for small businesses to fall into the trap of creating marketing materials that feel obsolete as soon as they’re distributed. In the past, marketing materials were usually physical. You’d mail postcards, print flyers, and hand out brochures. With the advent of the internet, small business owners realized the opportunities to get their message out there in an instant, but they still relied on physical paper marketing materials.

These days, it’s not exactly clear what marketing materials are best, so you’ll have to do your own research. Here are a few ideas to get you started.

Postcards

With the average hand-written letter falling out of favor, postcards have become the go-to marketing tool for many. Postcards have the benefit of being inexpensive, yet still provide a professional look. They’re the perfect small business marketing materials for a lot of reasons.

Business Cards

Business cards are a great way to help people remember you and your business. A great business card can help you get new clients, influence well-known people and leave a lasting impression.

The two most effective ways of using business cards are to hand them out or send them out. You need to give the recipient a reason to take the card, such as asking them to call back to discuss your services or invite them to a webinar or event. Writing a personal message on your card, even if it’s just a thank you for meeting, encourages the recipient to read the card.

The actual business cards you produce are only one part of the whole card experience. You need to think about how you’re going to print them, design them and package them. This article offers a brief guide on writing effective business cards.

Postcards

Postcards are a simple way to get a message across and they have been used for decades. However, their use was brought into the digital realm in the 1990’s and since then they have been used in numerous campaigns even to advertise the features of various products.

They are now, and were once again for years, the most ubiquitous form of marketing in the digital era, and they are also the most affordable way to get the word out regarding any campaign. However, it is vital that you are pick the best postcard for your brand and its messaging if you are to garner the maximum amount of interest and sales. Here are a few tips to help you select the best postcards.

Get Creative

You can easily modify postcards, but their basic appearance has not changed too much. Make use of this to your advantage to create a personalized postcard with your brand’s logo. Whether it’s for a branding project relating to design or a special event, get creative and include images that relate to those in the future. By the time you send your postcards out, the images will hopefully be burned into your targeted audience’s minds as they receive your postcards.

Door Hangers

Door hangers are a fast and inexpensive way to place an ad in front of your target audience. Using a door hanger is a great way to get your company name, or the name of an upcoming event, in front of a potential customer. This is because the first impression matters, and for someone looking for specific services, a door hanger can often be the first chance you get to catch someone's eye.

In addition to reaching your target audience, door hangers are also a nice way to get them to walk in your door and get your name in front of them.

This is important because, even with the best marketing initiatives and the best marketing materials whether it be business cards, website, or flyers, most marketing efforts can be easily ignored by potential customers. A piece of paper or even your website can easily be overlooked and forgotten. However, when someone sees a door hanger and goes on a walk, they’re more likely to pay attention and take action.

So the real goal with door hangers is to get people to walk in your door because chances are, a lot of them may not stop to have a look inside! And even if they do, they’re not always going to take action from seeing the front door. Unless, of course, you have a great salesman standing outside of the door eager to help them!

Flyers

A business card is not just for leaving at a reception during a business meeting or leaving in a potential client’s mailbox. It is a promotional device that you can use to vividly communicate your message and get your name or company out there to those who would probably like to work with you.

Business cards, therefore, are not only about leaving one behind at a reception and getting into a mailbox. With the advancement of communication technology, the business card is now an effective marketing tool that you can use to convey your messages and influence others to do what you want them to do.

There are, however, many business card design mistakes that you can make if you don’t know what you’re doing.

If you make the mistake of putting too much info on your business card, your card will simply look cluttered.

Too much information can confuse your potential customers because you will be giving them a lot of information that they could use to make a decision to either reject or accept your offer.

If you put too much information on your business card, people will actually feel embarrassed to ask you questions. They will feel intimidated knowing that they have to read through a lot of information before they can even ask a single question.

Brochures

A vital part of your marketing strategy is going to be the brochure. Even though it may seem like an outdated piece of paper that you toss in the trash as soon as you get home, it is well worth investing the extra time and money when printing a brochure.

While many businesses rely on one-page flyers and emails for their marketing strategy, you are not your typical company. You have a unique selling proposition that cannot be replicated by your competitors, which is the reason why you are able to stand out in the crowd.

In today’s technology-driven world, your brochure needs to offer something different from what your competitors can provide.

A Brochure Is Worth Its Weight in Gold

The brochure is often the first thing a potential customer will see, and it is the perfect tool for promoting specific services, highlighting new products, or showcasing your company’s work. It is going to determine how your brand is perceived by your clients, and it is what will ultimately determine whether or not they choose to do business with you or not. Because of this, you cannot cut corners when it comes to printing your brochure.

How Do You Make the Most of Your Investment?

Booklets & Catalogs

The standard layout of small business marketing catalog is a booklet. The rationale is that a booklet, due to its small size containable by anyone, can be distributed at no cost. Often, employees will have the booklet for company housekeeping, they can put them in the mailbox. This helps cutting the marketing expenses.

It is also very convenient for the distributor to send the information. The arrival time will be independent of the date of purchase. During the holidays, advance orders are increasingly common; this will save materials and shipping costs.

In addition, they will need to send more catalogs and mailings. The choices are simple and obvious, but also there is a philosophy that can be traced back to the traditional market of photography.

Efficient photography library and catalogs with photography management system is not just about photography, but the philosophy of "why photography exist, what it does and how to use it. Photographs have to be shown something to cause a response, and if the catalog does not attract attention, there is no point in mailing it."

So what a photo can do?

It can recruit new clients. Increased image quality and additional features make photographs more attractive. There are cases where the users are not going to use the service on the website, but will prefer other pictures.

So what images should entrepreneurs use?

Presentation Folders

A very common example of marketing materials is presentation folders. They are used all over the world. Many business card printing companies can provide folders that can be customized to your company’s specifications. Many businesses use presentation folders that are pre-printed with everything about them. While they are already very handy, they are not flexible enough to cater to the needs of your business. With presentation folders that are pre-printed, you are limited to the quantity and the options that they have.

As a result, you may be missing opportunities for marketing your business. There are many companies that are offering presentations that truly help you save time. These are not pre-printed, meaning you do not need to buy more than one. Depending on the size and the number of pages they contain, you can get scalability; meaning that they get bigger and bigger. A very good example of this type of marketing folder is the custom presentation folder.

Banners & Signage

Figure out what you want to communicate with your banners and signage. Will they be used on exhibits, at tradeshows or exhibitions, in a conference room or wherever? Will you use them internally, or is one a gift for a customer? Who will be utilizing the banners, and what are their responsibilities and what are their needs? For example, an exhibit design agency will need the banners to be as sturdy as possible, so they might opt for a heavier material, while an international conference where attendees are constantly moving around will need more durable banners. They also will need to be portable.

Decide what the construction will be.

Signs and banners can either be made with plastic or vinyl. They are lightweight, cheap and easy to transport, but plastic banners and vinyl signage can be easily damaged and will shatter with exposure to harsh sunlight.

Ideally, large format vinyl banners should be used indoors, although many large format banners are currently used outdoors. Placed indoors, they will call attention to your brand, and installed outdoors they will serve as a continuous advertisement.

For indoor use, do not use fabric banners as they will tear easily. Fabric banners bend and flop, but are still widely used for temporary space information or educational displays.

Stickers

Whether you sell a physical product or an online service, it’s important to have effective marketing materials to spread brand awareness and drive sales. The solution to that dilemma is to have effective marketing materials and slap them on everything you own: from business cards to flip flops to board games. Marketing materials and brand awareness don’t always have to be flashy, but sometimes they do need to be. And when they do, business cards and stickers can be a great way to get the job done.

When you’re starting a new business, a little –sticker shock¦ could be the perfect thing to stir your marketing juices. As you start building your brand, it’s a good idea to have some –go to” marketing materials ready for when the bug hits you. The more professional the marketing materials you have, from business cards to stickers to website banners, the better.

However, if you’re lost in figuring out how to go about –just slapping on stuff” to promote your product, don’t worry. Along with the brand awareness that comes from placeable business cards and stickers, you’ll be making a smart choice for SEO.

Branded Apparel

The items of branded apparel hold a high position when it comes to the increasing demand of custom-made clothing. The branded apparel not only maintains the power of the brand but also appeals to the customer. Being the most crucial, it is important to keep your audiences engaged thru branded apparel. Your customers are more inclined to behave with you if they are having an elegant look. The requirement of branded apparel is extremely vital.

Branded apparel is frequently used to attain the connection with the consumer and to develop a relation with a company. The power of branded apparel is frequently expressed on different occasions. Branded apparel genuinely takes an important role and also plays a vital role in representing the brand.

Branded apparel additionally facilitates a brand in offering a brand identity to the customers. Branded apparel is more important in business with broad scope of design. The branded apparel is created based on the facts. There are numerous ways to make custom clothing. The best part of branded apparel is that it is simple to make, and the spending plan is likewise bounded.

Every client has the wish to look attractive. Branded apparel is utilized to give a stylish appearance to a person. The branded apparel provides a perfect look and feel to the individuals. The branded apparel also consolidates a group of individuals. Individual who wish to look charming and well disposed should use these items.

7 Best Marketing Material Tools & Services

Publications, for Professionals & Startups.

As a business owner or entrepreneur, good marketing materials are like a good foundation for your company. If you don’t have a strong foundation, it’s really hard to build a strong edifice.

Unlike building for yourself, other people can judge the foundation of your company by the quality of your marketing materials. A poorly done business card or letter could ruin your reputation in a nanosecond. Like your face, your reputation and integrity are important. Whether you are a solo entrepreneur or a small scale team trying to establish your business on the marketplace, it’s essential to have marketing materials that reflect the professionalism of the company and your competence as an industry professional.

Here are the top 7 online marketing tools that will help you create timeless and effective marketing materials in 2022.

Frequently Asked Questions (FAQs)

Q: What type of marketing materials do you provide?

A: We have a variety of creative marketing materials such as adverts, direct mailers, postcards and business cards in a number of sizes and stock colors.

Aside from that, we also offer Marketing Strategy Consulting. In this “Strategy”, we outline exactly what you should do to ensure your business is a success in the coming years.

Q: Do you offer a service to help my business grow?

A: We offer Business Consulting services that specialize in helping businesses outlined in this guide grow and prosper. The Plan of the Day is a practical, real-world approach to growing your business.

Q: Does that mean I get a free Plan of the Day?

A: We provide a deep analysis of your business. To properly implement the strategy, a customized Plan of the Day must be created for you.

Q: How do I hire you?

A: The person you hire to help you with your marketing strategy must be passionate about your business. We help you to understand your strengths, weaknesses and opportunities.

Each project comes with a set fee. If we agree to do it, we will plan and implement.

Q: How much is it to include my business on the site?

What is direct mail marketing?

Direct mail, also known as MAIL, is a marketing technique that uses pre-paid mail pieces or post cards, envelopes and paper pieces to target specific individuals or groups of people.

Is direct mail still effective?

Direct marketing, in the form of direct mail, has become less popular and is not considered a very effective marketing tool. How do we know this? The increase in online activity, the decline in paper usage, and the development of email marketing.

However, online campaigns and email marketing are not less effective though. You just need to put more effort in your online marketing campaigns and emails. There are several advantages of direct mailing as well, especially when compared to other forms of advertising.

If you have already failed in your email marketing campaign, did you know that you might be able to work with digital printers to get a quality and professional printout of your direct mail campaign?

This is a brilliant idea to ensure that your audience is able to see your direct mail campaign for a longer period of time.

Our tips to help you select the right printing firm for your direct mail campaign:

  • Get in touch with the printing firm and ask for some recommendations
  • Check the printing firm’s portfolio online
  • Make sure you are working with a printing firm that is up to your expectations
  • Check the terms and conditions of the printing firm

In order to make sure you get the best possible printouts, print your direct mail campaign a few days prior to sending it.

What are the best direct mail services?

Direct mail services are services to send and manage the mailing of direct marketing materials. The most well-known mail service in the industry is direct mail house, or a company that hosts a database of people who are willing to receive mail and/or direct marketing materials.

The name of the direct mailing house refers primarily to the fact that users are sent to these services for the sole purpose of being mailed mail from them.

The methods of sending the mail can range from renting a mail box to posting door to door. When many marketing houses deliver direct mail, they often use an MLS service that allows them to post the mail in computer, that can then be found by the subscriptions and then the mailing to the person selected.

Many times the major difference between direct mail houses and direct mail houses, or mailing houses is that the latter service also includes the entire process from punch cards to printing and mailing. For many marketing houses, this “complete” service adds to the cost.

You can then use the service that has been provided to you to send your letters, catalogs, handouts, flyers and other publications. The purpose of the use of direct mail services is to spread information as quickly as possible to targeted businesses, or to send important information to customers or recipients.

Bottom Line – Marketing Materials

Marketing materials are crucial in helping you promote your business, reach out to your target audience, enhance the brand perception and establish new connections. Effective marketing materials not only showcase your business’s product and services but also help you communicate your brand’s values, goals, quality and social responsibility.

Despite these advantages, your marketing materials will not be effective unless they are designed, developed and edited with your audience in mind. Further, your marketing materials must be innovative and creative enough to attract your targeted audience. You must make sure that your marketing materials connect with your target audience.

The following are some of the important marketing materials that you need to consider:

  • Business Cards: A business card is one of the most essential yet overlooked marketing materials. A business card should be attractive, easy to read, memorized, distinguishable, give sufficient information about your business, and make your customer want to talk to you.
  • Business Brochure: Your business brochure should facilitate your customers and prospects to know about your business. It should be simple, attractive, easy to read, and concise. A well-designed brochure should give additional information about your business and be effective in helping you target the right customers and prospects.