How Real Estate Text Message Marketing Works
Text Marketing is a new method to drive maximized residential leads. It grew out of the popularity of TV yard signs and now has evolved beyond that to include SMS marketing. The most commonly used text marketing vendors do not sell their own platform. Instead they sell access to the platform that is created from the user’s website. This system has driven pricing down and allowed the most low cost plans to become available.
The marketing has two parts: the initial message through the text campaign, and the follow up message after the lead has been generated. The longer that leads are followed up with, the more that lead becomes a customer.
Users can set up different polling questions and send out a text message from their website. Currently the most popular and lowest cost text providers alert the user when their site is visited.
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