How to Set Up a Realtor Facebook Page in 9 Steps

Cody Cromwell
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Sign Up for Facebook

Register your business. Please note that you are signing up for a free account. This means you will not be charged. Of course you are free to sign up for a paid account if you wish.

This will open the sign up page.

If you want your business to please increase its followers and get new traffic, you need to create a very good Facebook page. But even before you get to that, you will want to go ahead and create a profile for yourself to get your business setup in each of the settings for your personal profile. Please read our post on how to set up your Facebook business page and then come back here.

You will need to create your business profile and there are up to 15 custom fields that you can and should fill out: Website, Phone Number, Street Address (optional), City, State/Province, ZIP/Postal Code, Country, Phone Number, Email.

We see this all the time. We keep asking and asking for these fields and especially want them for your phone number, but more businesses need to fill them in. The best part is you can select one of several to have the business phone number show up pick yours Email.

You will pick a Page Name, and in this field you can add whatever you like title. Once you do this, you will get a message confirming that you are creating a company.

Create a Facebook Small Business Page

Enter Basic Information About Your Real Estate Business

Your real estate business, whether you’re a residential or a commercial real estate business, needs a Facebook page for marketing purposes and a professional image.

That’s why it’s important to think about your Facebook page before you even create it. You’ll need an easy to remember URL, a background photo, and a profile picture too. Be sure to upload them yourself. If you’re a residential real estate agent, you may also want to create a separate public Facebook page for your listings.

So to help jumpstart your Facebook page, here is a simple step… list of nine things you should do from the start. You can create your Facebook page in just a few minutes.

Name Your Realtor Facebook Page

You’ve decided to open up a Realtor’s Facebook Page for your business. Great! The next step will be to name your Realtor Facebook Page and choose your email address from the list of Facebook email addresses you’ll use to set up your page.

Facebook will send a confirmation email that includes a link to your profile page as well as instructions on how to proceed from there.

Pick Your Categories

First, narrow down the main categories that you plan to use. The categories can be self-explanatory as to what they are about. For example, you can create a Neighborhood page for your city, a Real Estate page for your real estate office, and even create a page for your properties under a Home Sale or Rentals category.

Be sure to include the property’s address info in the description, and if applicable, include the address in the profile picture. That way, visitors can click a hangout tab on the property’s page to check out the address.

== Are you an individual who sells properties, or do you work for a real estate agency?

Once you have your main categories in place, choose the one that best describes what you do. If you’re just an individual who sells properties, create a Sellers’ page. If you’re a real estate agency, create a Real Estate page. That way, visitors to your page can expect to see listings from the individual without having to click into a separate page to see listings from agency personnel.

== Should you buy a personal ad, or sell your ad to a company that buys your ads?

Add Your Business Address

Step 1. Type your business address in the box to add it to your Facebook business page. This will help people who want to learn a little more about you and identify if your real estate services are local or not.

Upload Your Head Shot and Cover Photo

(90×90 or 175 x 175 pixels)

First, you’re going to need to upload your Head Shot and a Cover Photo. The Head Shot is the direct snapshot of you at around your shoulders and your closest. The Cover Photo is typically what you see when you visit a particular Facebook Page.

We recommend using a ratio of 80 percent Head Shot and 20 percent Cover Photo. Try to keep your face centered in your cover photo … in the lower left corner works well.

Add Your Profile Picture

When you sign into your Facebook account, there’s an option called –Edit your profile” on the top right. On the same page, there’s an option to add a background picture to your Pinterest account.

If you haven’t figured it out already, Facebook is now the premiere social media network in the world. People use it to post photos, listen to music, and discover new content every day. In order to grow your Realtor page, you’ll need to do everything you can to get your profile picture in front of more eyes.

When you log in to your Facebook page, you’ll see that your profile picture appears in the top left corner of your page. If you have a few ideas you’d like to see stand out in that area, you can click on the cover photo and edit its size, add a personalized message, or just rotate it.

Want to create a custom cover photo for your Realtor page? There are plenty of inexpensive software applications available to create your own art and upload it to your Realtor page.

Adding local images to your Realtor page is just as good as posting a gallery. You can usually set your cover photo to personalize for a small fee.

Use Your Cover Photo, Video, and Slideshows to Make an Impression

Enter Business Description, Categories, and Username

Let’s start off by creating your first Facebook page. If you’re lucky enough to have a real estate website, you may also be able to create a single business Facebook both for your company and for your Facebook Realtor page.

These pages (a.k.a. Pages) act as an online profile for your business and will help you create an online presence and begin to grow your business.

If you don’t have a website, don’t fret. Facebook pages are setup all the time for single business Pages and Facebook Realtor Pages. Since you’ll be creating your page for a real estate Facebook group, enter the following information for your page as you complete this step:

Business Description: Choose a title for your business and enter a description that includes your business name, what your business does, and any other relevant information.

Categories: Enter your categories of service, and choose the associated image so your customers and fans can find you in the proper grouping.

Username: Enter your business’s full business name as your username for your page.

Edit the Description

Write a compelling description for your facebook page.

You want to make sure you really stand out to new customers.

Try including as many details as you can to make your page as informative as possible. This way, new customers can learn information from following the page rather than having to go through the process of finding out information by asking numerous questions.

Including a bit more detail in your description, as well as including text links to the different sections of your website will increase the benefits of your facebook page in a big way.

Center your description tagline and add a tagline that stands out.

Using a tagline that is minimalist and easily remembered will give you an edge over other realtors.

For example, Real estate Raleigh has a tagline of Your first choice for home buying, selling, and investing in real estate.

Add your Yelp reviews to your page.

Having your Yelp reviews displayed on the top of your page will give potential customers an idea of what they should expect from your real estate business.

Don’t stay stagnant when it comes to the layout of your facebook page.

Check in on your facebook page frequently to see what sticks with your customers.

Check the Categories

Select a Make a Facebook Page tab Click the Tags box on the top-right hand side of the page Scroll down to "category" and click it You will see a list of subcategories Look for the ones related to Realtors. Click the one that is right for you.

Assign a Username

When you create your page, you will be prompted for a username. You want to make sure that you pick a name that is appropriate for what you want to share with your potential property clients.

If you are looking to drum up interest in a specific property, be sure to select a name that is easy to remember and ideally contains the address of the property.

Keep in mind that your username will also be visible in the "Who to Send This To" section of any ads you post, so choose a name that to fit what it is that you are trying to accomplish.

The Realtor name will automatically become your Facebook Page name when you set up your page.

Add a Call-to-Action Button

Call-to-action buttons are a great way to boost your click-through rate by adding a call-to-action to your Facebook ads that tells people what you’re offering in your advertisement. It also helps connect you with your potential customers as a business.

To add a call-to-action button to your Facebook ad, first log in to your Facebook campaign by going to the first tab on the upper right corner which will look like a hand, holding an eye and what looks like a speech bubble, and click on the "Create New Ad" button.

Next, you will need to go to your ad copy where you can click on the Call-to-action button where it tells you what you are offering in your ad. When you add the Call-to-Action button to your Facebook ad, it will look like this: before you click on it, it will look like this:

Underneath the Call-to-Action button, you will see the headline and the ad text where you will be able to type in your headline and add additional text below to explain what the Call-to-Action button is offering.

The best time to take action on your Facebook ads is when your ad is on the home page of your target audience, so make sure to select your audience correctly (which we will go into greater detail on the next step).

Create a Welcome Post and Share with Your Network

It’s important that you set up your Welcome Post – where you share who you are and invite people to Like you on Facebook.

Why is this important? Because it’s the only post you’ll probably have on your page before you publish it. So get the message right!

To create your welcome post:

{1}. …Find the Screenshot button on your Facebook home page, in the upper-right corner of the screen.
{2}. …Click on the button to record a video of up to 60 seconds.
{3}. …Beginning up to 60 seconds before the recording starts, your video will automatically capture the screen, sounds, and any photos you’ve added to the page.

Now that you have a video of your welcome post, upload it to your Facebook page using the …Upload New Post” or …Upload Video” button on your My Business page.

Create a Post

When you first open your page, you’ll be greeted by the Facebook webmaster that will encourage you to make an introductory post to welcome to the community.

This is a great opportunity to introduce your company, service, and family.

Invite Friends, Co-Workers, and People in Professional Groups

When you create a realtor Facebook page, you’ll be looking to get people to join and start engaging in the page. There are a variety of ways that you can go about inviting people to join your page, and one of the most effective methods is to invite a group of people who will be interested in your area of real estate. The best way to do this is to get your co-workers on board because they are likely to be people who might be very interested in the type of home you’re representing. Next, invite people in professional groups such as the realtors’ association, bank, insurance agent, home builders, and a few other types of people. Also, organizations that might be of use to your clients, such as wedding planners, are good groups to include in your Facebook network. You can also invite your customers and friends and family. Invite people you’ve met through your work that are owners, first time buyers, and people who might be interested in owning their own home at some point in the future. Be sure to let them know when a new home goes on the market so that they can visit and see what’s on offer.

Here are 9 steps that will help you to set up a realtor Facebook page in no time at all:

Step 1: Create your Facebook profile

Share with Past Clients

And Current Customers
If you’re a Realtor and even if you’re a real estate Agent that works with only a few sellers a year, then your Facebook page is a great place to keep in touch with past customers and potential new customers!

I’d recommend treating it as part of your marketing toolbox to keep your name out there in your community and your past clients in the loop about the latest news in real estate.

Add Content to Your Facebook Page

A Facebook Page is a great marketing tool and is a very effective way to drive traffic to your site or business. But in order for your FB page to be successful, you need to periodically add new and interesting content to it. (Content generally includes videos, photos, and links)

To add content to your page, you’ll need to click on the ‘add new content’ link in the left-hand menu. From there you’ll be presented with a page with three tabs (which I’ll explain in the next section).

The first tab you want to focus on is ‘add new photo’. Click on that and you’ll see a page like the one below.

There are three different ways you can add new photos to your page (I’ll explain each one in turn).

{1}. Upload photo from computer and edit/crop it.
{2}. Upload multiple photos as a slideshow.
{3}. Add a photo from an existing file (like a Facebook photo album).

Promote Your Realtor Facebook Page

Examples of Real Estate Brokerage Facebook Pages

Real estate brokerages have made Facebook a central part of their marketing strategies. In fact, a recent social media survey revealed that while only 27 percent of agent use Facebook to market their business, Facebook use among agents increased by 33 percent between 2016 and 2017.

In order to see how the real estate brokerages are using Facebook, let’s take a look at how real estate brokerages on Facebook have set up their fan pages.

The Corcoran Group

The Corcoran Group is an Estate Agency that offers its services in US, UK, Australia, Canada and China. Established in 1837, it’s America’s oldest real estate company still in business.

Like most real estate agencies, the Corcoran Group has a Facebook page.

The Corcoran Group’s Facebook page has nearly 20,000 likes, so the number of people visiting their Facebook page is probably significantly larger than that.

Although the page highlights recent home listings, it also contains information about different real estate topics, events, services and offers.

For example, in their home page FAQ section, they have information about Facebook privacy and security, agent responsibilities, apartments and commercial units, buying a house and more.

In addition to posting images and links to the Corcoran’s own website, the agents Post interesting and informative news stories about real estate. Here are some examples:

When you read these news stories, they give you an opportunity to learn about real estate and read other people’s stories.

If you are a real estate agent and want to boost your online presence, your Social media presence is one of the best ways to do that.


Sereno Group

Pristine opportunity that we now have to offer to other real estate developers, here at Sereno.

If you are an investor or developer in Denver, you could leverage our experience in developing high-end residential and commercial real estate properties.

Our creative-executive quality service ensures:

  • Nothing would go right, without your input
  • Automatic communication of your brand and show you your brand the way it should be
  • You would have total visibility to your target audience…
  • The opportunity to pay for your training only when you are satisfied with the result…
  • The success of the project in every phase we would stay on you side ensuring that you would get the best out of the program
  • We take care of everything – from the design of the page to the deployment of the application.

Climb Real Estate

Have you ever heard someone say that they wanted to become a realtor but were concerned about the amount of time and energy it would take to build a real estate business? Our goal here is to share a strategy that will help you climb the real estate mountain one story at a time … and we are about to do that with the help of Realtor Sebastian.

First things first, though. If there was a chapter in a real estate book about how to increase your real estate social media presence, this would be it. So let’s get started.

And just to set the stage here, let me tell you that there are approximately 4,093,000 real estate agents in the U.S. (Source) and the percentage of realtors who have a Facebook page is 1.9%. (Source) That’s really sad, but it’s an opportunity for those who are smart and work at it, right?

So, while there are more than 3,000,000 other realtors in the US without a Facebook page , let’s take a look at how you can set up your own Facebook page in 9 steps.

Examples of Real Estate Team Facebook Pages

Creig Northrop Team: Long and Foster

If you’re not using Facebook marketing, you’re missing out on the most social network in the business world today. This guide will help guide you through setting up your Facebook Page and sharing the right marketing strategy.

{1}. Determine your goals and objectives. And know your number that you want to reach. In this case, we want to gain interest at the lowest cost possible. That is why friends are at the top of the list.
{2}. Set up your account: Create your Facebook Page as well as your Facebook Fan Page within 24 hours of starting your business. Your Facebook Page will be your personal brand and profile. Your company will have a Fan Page.
{3}. Utilize your business’s brand. Use your brand and personal photograph on your profiles. Create a tag line and take advantage on what’s already established.
{4}. Engage in the community: Create a Facebook Page or Fan Page related to your business. Engage your customers by posting often and participating in the community. Post pictures and share events. Become a part of the community and increase your likes.
{5}. Create an event: Create a Facebook Page’s event if you are a business. The event will be a reminder to a prospective client that your company is local and can be reached.

The Deleon Team: Deleon Realty

Halton Pardee + Partners

The Loken Group

What Is a Facebook Page?

Facebook pages are the corse of the website. A Facebook page is your business’s platform on Facebook. It can be a place to interact with your customers, a place to tout your products and services, and a place to talk about all your company’s news.

If you create a Facebook page for your real estate business, you’ll be able to share information to your existing and prospective clients about your real estate business. This is important because the majority of the people you’re trying to reach using Facebook are already your clients. A Facebook page for your business can capture their attention and drive them to your website.

Why Is Facebook the Best Social Media Network for a Realtor?

If you’re going to launch a good Facebook page, you’ll want to use Facebook, because it’s one of the highest profile social media networks. Facebook boasts over half a billion active users every month. Each of these users is a potential customer. If you think that’s a lot, it’s because it is.

Examples of Real Estate Agent Facebook Pages

The development of the real estate agents’ personal Facebook page post started around 2004. In fact, the first personal Facebook page built by a real estate agent was created in 2005. But it wasn’t until a year later that the real estate industry started to take advantage of this social media platform.

The first major real estate real estate agent contact was real estate agent Chris Pizzonia. In 2007, Mr. Pizzonia, known as the ‘real estate agent’ on Facebook for its time, shared the first real estate agent Facebook page with his 82,000+ Facebook friends.

The original development of the real estate agent Facebook page was a pilot program. But by 2008 the concept received the attention of the real estate industry. Now, real estate agents are not sharing their real estate agent Facebook page without any plan as to how to use it to get more than just a basic connection with other real estate agents.

Here are some of the early personal real estate agent Facebook pages:

Chris Pizzonia, ‘Real Agent Real Estate’

Now, real estate agents are not sharing their personal real estate agent Facebook page without any plan as to how to use it to get more than just a basic connection with other real estate agents.

Fredrik Eklund

Mauricio Umansky

Want to sell your home online?With a few simple steps and a little social media know-how, it’s easy to set up your Realtor Name to List real estate e-commerce storefront and to start marketing your home on Facebook. This article will show you how to design and create a professional-looking Facebook business page to set up your online sales funnel.

Kenny Truong

REALTOR, Facebook Fanpage Expert.

Bought a condo and really wants to prepare it for its first showing? Is your agency starting a neighborhood Facebook group? Does your entire team want to participate in Facebook but no one is sure what will help you get the most out of Facebook? After almost 3 years of working with Facebook, I decided to write this post to help answer some questions I’m frequently asked. You may never be able to get perfect results, but you’ll at least get on the right track of learning how to use Facebook for real estate.

What Facebook Page Should I Create for Real Estate?

As a REALTOR, you should definitely consider creating a Facebook page as your page is a personal and an agency page that will help your prospective buyers or sellers to find you as well as the information quickly and easy, especially if it’s a large listing.

(Notice: If you are a seller and plan to list your home for sale, you may only want to create a personal Facebook page)

Any level of the marketing game can reach out to their insurance agents, credit rating agencies, real estate agents, and etc. With Facebook, there’s no limit.

There are two level:

Tracey Campion

Tracey Campion understands the importance of using social media in order to manage her business as a real estate broker. After working with Facebook and other social media platforms as a part of her business for years, Tracey decided she wanted to build her own professional Facebook page. She interviewed numerous social media companies and tried various marketing companies, but none of them seemed to meet her needs. She was a small town realtor trying to build her career, she wasn’t interested in getting sucked into the drama and culture of the big city. Even worse, the focus of the big city social media companies was more on the money side of the business and not enough on the marketing side. As a result, she felt like she was getting ripped off.

Undaunted, Tracey decided to learn how to build her own Facebook page from scratch. She learned how to create a professional page and decorated it to fit her needs. She learned how to attract new clients and get more leads for her business. She wrote about real estate secrets and shed light on the goings on of a small town realtor. Through all the fortitude and effort she put into building her page, Tracey now generates more leads and sees a significant boost in her business compared to a year ago.

Pro Tips for Getting Fans for Real Estate Facebook Pages

Real estate realtors are social media marketing professionals! Collectively, real estate agents worldwide make up the largest group of web users on Facebook. To this end, real estate marketers can be a very powerful and engaged community. But, that doesn’t mean owners of real estate Facebook pages have it easy.

Do you sometimes feel like your real estate news stories are trapped in a noisy Facebook news feed? Do you struggle to share your Facebook stories to your existing followers and new prospects?

This post focuses on the most effective realtor social media strategies, the most powerful Facebook marketing tactics, and the best ways to get your Facebook marketing project off the ground. Whether you’re a novice or a pro, feel free to pick and choose and use these techniques and tips to boost your real estate Facebook page.


Why should Real Estate marketers invite followers to a real estate Facebook page?

If you’ve ever purchased a product online on the Amazon website, you’ve been invited to join Amazon’s email mailing list. Invites matter because they capture the attention of friends and family and can make them interested in your brand. This allows you to extend the reach of your marketing network – and with it your marketing budget.

Join Facebook Real Estate Groups

It is no secret that Facebook has cemented its place as the premier social media platform. This means that you will need to join Facebook realty groups to get the word out on your listings.

While you can do it all yourself, it’s a lot faster, easier and safer to outsource it. Here’s the process in detail:

Real Estate Facebook Page

Installing a Facebook page for your real estate agency sounds great on paper but you need to be prepared for the tasks involved in setting up a Facebook page in the real world.

When we work with realtors we often suggest the following steps to set up your own Facebook page:

Step 1: Create an account with Facebook and set up a company page. Give the page a name that includes the agency name. You want it to be very clear to the public what your agency does. This is foremost for liability reasons. You don’t want someone to say you posted something that was a dangerous misrepresentation of what you do. You can also include your city and/or your state.

Step 2: Include a profile picture.

Step 3: Open up the page to begin to add a variety of information and pictures of your listings.

Step 4: Add Facebook widgets to your website.

Install the Facebook Marketing Pixel

Get a Facebook Pixel ID and install it on your landing page. This will help you keep track of how many visitors visit your site from Facebook.

Add Facebook Live to Your Online Efforts

I am a huge fan of Facebook Live. I like to use it as an online marketing strategy and believe it has been a great addition to the Facebook empire. Facebook Live is a video broadcasting platform that helps you be your own PR team as well as create more engagement with your current customers. Gone are the days when time on your Facebook page was meant for only text updates, product launches, and everyday happenings. Now, Facebook Live is a viable marketing tactic for realtors. Here, we’ll show you how you can use live video to benefit your real estate business by adding Facebook Live to the online marketing tactics you already have.

In the coming days, you will be able to see real estate agents broadcasting a Facebook Live video from their phone while in a home inspection and interacting with their followers.

Set up Your Online Game Plan

When it comes to setting up a Facebook Live video for real estate, there are some key things to keep in mind. For one, you will need to prepare ahead of time the information you want your audience to see. This includes the address of your listing along with supportive information that you want them to learn about your property. You can either gather this information from your listing sheet or have your CLU discuss it with the agents and their clients prior to the inspection. This will give your agents important information in a timely fashion.

Frequently Asked Questions (FAQs)

What is Facebook?

Facebook is a website where you can "Like" your friends.

Why do I want to set up a Facebook page for my Realtor?

Facebook is the most popular social media network where realtors around the US and Canada are finding great success in showcasing their services. Where are my customers? Where are the people that might be interested in selling or buying a home? Facebook is the answer to those questions and more.

If you have already created your company Facebook page, you can use that as the starting point. Add your fan page link to the top of your listing page and use its information in the social media meta box format.

What do I do to set up a Facebook page?

Here are 9 steps to get you started.

Step 1: Register your business and the domain name.

Keep in mind a few things about your business name and your business goal on Facebook.

Step 2: Install the Facebook app on your phone.

Step 3: Get the Facebook code for your webpage.

The Facebook code is found in the review tab for your listing page.

Step 4: Create your page.

Add a picture, pick a color and pick a category. You can also create a tagline.

Step 5: Pick an avatar.

A facebook avatar is a photo that will be the face of your page.

How Much Do Real Estate Facebook Pages Cost?

Are you looking for an affordable and easy way to create a Realtor Facebook page and start posting listings? If so, Facebook Business Manager is the perfect tool for you! The software enables Realtors to create, manage and edit their personal and business Facebook page content including photos without any knowledge of HTML. It also includes Facebook-integrated leads, with the option to target both real estate agents and buyers in your area.

Facebook Business Manager is an easy-to-use, fast and affordable Facebook marketing solution. Here are the 9 steps required to set up a Facebook Business Manager page for your Realtor business.

Step 1: For both personal and business Realtor Facebook pages, you need to be a Facebook Page Administrator. To become a Page Administrator, click on "Log In" from the upper right corner of your Facebook homepage and then select "Go to Page", you will see a page letting you know that you are now a Page Admin.

Step 2: Click on "Create Page" and then select "Realtor Business" or any other business category that fits your Realtor business.

What Is a Vanity URL?

What Is the Difference Between a Profile and a Realtor Facebook Page?

Bottom Line: Realtor Facebook Page