How to Sell Products on Facebook in 5 Simple Steps

Cody Cromwell
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Set up Your Facebook Business Page

To start selling products through Facebook, you’ll first need a Facebook business page. This is where customers will go to find your business and where you post status updates and brand information.

Creating a Facebook business page is a fairly simple process. Just follow the prompts on the Facebook home page and you’ll be good to go.

Evaluate Your Options for Selling on Facebook

Facebook is a fantastic method of promoting a business, and there are several options for how you can market your products or services on the site. Let’s look at a few of the most popular options and take a deeper look at how you can use each method to sell your products on Facebook.

Facebook Marketplace

The first, most traditional, and easiest method of selling products on Facebook is through the Facebook Marketplace. As its name implies, this is a place where you can post a listing for a product for sale, receive requests for that product, and then ship the product to the buyer.

The good news is you don’t actually need a Facebook account to start the process, since it works via a Facebook page. But you do need to have a Facebook page approved that will be associated with your Facebook Marketplace page.

Once you’re ready to sell something on Facebook Marketplace, you’ll need to set up the page using Facebook’s page creation tools. The page should be titled something like –(cool brand name) Marketplace,” and the name will actually be the name of the page.

Upload Products to Facebook Shop Yourself

The following steps will break down the process of setting up and self-uploading products on Facebook Shop through Shopify.

{1}. Create an ID for your Shopify store, then use that ID to access the Facebook API, add your Shopify store for sale, and create your Facebook shop.
{2}. Register for Facebook Developer Application and make sure to select the Shopify App for Facebook.
{3}. Create your Shopify app for Facebook to get your API Token. Then grab your Facebook API Token.
{4}. Create a unique product page for your Store that will be as extensive as possible so when you start promoting your product, shoppers will see everything you offer in your Facebook shop.
{5}. Start adding products from your Shopify catalog to Facebook and start selling today.

As you create your Facebook Shop, be sure to add the following features to your Facebook page:

  • Local Business
  • Knowledge Centre
  • Showcase

And keep in mind: You should have at least 2-3 pieces of compelling content, such as promotional offers, product images, videos, etc. for each item in your Facebook shop.

You’ll also need to pick a logistics partner that you are comfortable sharing shipping and payment details with.

Sell Products Through an Ecommerce Platform

Ecommerce allows shoppers to buy products from a website. They are essentially buying directly from the online retailer which involves saving money and time. In this step I’ll explain how other sellers are using Shopify to sell products through Facebook. There are many options available in this method and it is quite straightforward. Let’s go through the steps.

Selling via Facebook Shop or Facebook Marketplace

It happens to the best of us, I have probably contacted numerous online companies only to have them reply that one of their competitors is currently offering the same product for a lower price. You search high and low for the products that are in demand, maybe you find it on eBay…or the ad may have been too good to be true and you've been duped.

To avoid this hassle, Facebook has introduced a way to sell and purchase products more efficiently through a feature called Facebook Shop and Facebook Marketplace.

By simply creating an online store, you can generate revenue and advertise your products even if you're only selling a few every week. These websites act as your online storefront where you can sell products directly to your clients.

Facebook has great potential for those interested in reaching a wider audience as well as attaining higher amounts of revenue …and that’s where Facebook Shop and Marketplace come into play.

Compare Ecommerce Platform Options for Facebook Shop

When you are selling your products on Facebook, a lot of emphasis is placed on creating a brand that’s unique. However, one area that’s often overlooked is how that brand can be used on Facebook to increase sales. Your product photos, pricing, and brand page are the foundation that will help add value and sell your products online, but you can also take it a step further to increase sales by using Facebook promotions and engaging with your fans on a personal level.

There are many ways that you can use Facebook promotions to increase your sales, so let’s look at some of the ways that they can be used most effectively.

Popular Ecommerce Platforms for Selling on Facebook

There are many ways to sell products directly from your Facebook Page. Some people are using a combination or a single one. Here we're going to discuss the most popular Ecommerce Solutions … and why they really should be your choice.

These systems are the most popular solutions offered by Facebook. Yet, some of them are associated with higher costs, as paid alternatives.

Ecommerce Platforms for Selling on Facebook & Website

You want to start an ecommerce store, but you don’t know where to start. You’ve thought about selling products online, but you’re not sure where to start the process.

In this post, you will find detailed instructions on the steps you need to take to get your store up and running with shipping to your destination. By the time you’re done with this post, you will be able to host your own ecommerce store with over 40 products to sell.

Starting an ecommerce business is not easy, but it’s the best way you can get started and gain the experience you need as you progress. If you decide that this is a business you want to pursue, I recommend Shopify as a platform to host your store.

But first, let’s take a look at the five basic steps you need to take to get your store up and running, and the five things you need to do to get listed on the most popular shopping engines.

Import Your Email List

You can import your email list from AWeber, GetResponse, MailChimp or another similar service. It’s easy and simple.

Facebook is a great marketing tool when you want to supply your customers with quality products to fit their needs and have them conveniently delivered to their door step. Since Facebook users are usually already customers of yours, you can use the social network to showcase your products and reach out to them directly.

To begin setting up your Facebook shop service, first log into your Facebook account to create a new business page. This is your store in any language you want to use.

Once you have it set up, make sure you link your new business page to your Facebook shop page, which will be your ecommerce store.

The next step is to create a Facebook ad by clicking on the Applications tab in the left sidebar of your Facebook business page.

You’ll need to create a new ad in Edit mode, choosing a relevant category, and adding a custom description.

Because you’re setting up a new ad, you’ll need to select a product from your catalog. After selecting the product, you’ll add the message that you want to show to different audiences.

Specify your cost per impression (CPM) and click on Create Ad. Then you’ll be able to specify your starting bid and your MAX CPM limit.

Use a Product Feed App

If you don’t have an app to manage your product feed, you’re missing out on a lot of free marketing opportunities. There are literally hundreds of free product feed apps that offer this feature for your Facebook store!

Feeds are essentially a list of your products with images and descriptions. When you add products from your site to this feed, the image and description update in real time.

A lot of apps will also show how many people have viewed your product in the last day. This is extremely important because you want to make sure that your products are attracting buyers and not just collecting dust.

Some products will also have the option to include a review. But be careful … many apps will allow you to add ask for a review. This is not a good idea.

It’s better to put it after the information. Just take notice of how a lot of people will not read the review before making a purchase. The focus of your product feed is more on showing potential buyers what you have.

Market Your Products for Facebook Shop Success

How do you get your Facebook Shop more traffic and make more sales? It’s the million-dollar question. Whilst it’s certainly possible and the results will be well worth it if you enjoy selling products online, there are three easy steps you can take to help your Facebook Shop sail through the waves.

Know Your Audience

Shop owners need to have a solid understanding of their audience first and then develop strategies to meet their needs. To do this, they often turn to their friends and family on Facebook for advice and ideas.

A successful Facebook Shop is about building a strong customer base who will advocate the product brand to both friends and consumers. The more people a product owner introduces to his product, the more effective his marketing and advertising will be. More social proof leads to more customers.

And, with almost two billion Facebook users, not just anyone can market his products effectively. The quality of your content and your engagement with your audience are just as important as the type of product you sell.

Optimize Your Page

The more likes your Facebook Shop has, the more popular it’s going to get. The more popular your Facebook Shop is, the more sales you’ll make. With that in mind, how do you get more likes for your Facebook Shop?

The obvious way is by optimizing the page for engagement.

How to Sell Through a Facebook Group

If you’re already in the habit of posting pictures of your goods on your personal Facebook profile, why not try selling your products directly to your friends on Facebook?

And instead of just throwing something up on your blog, you can host a Facebook group with users from around the world who are interested in buying your products.

If you’re selling your products online, you need a website so that your potential customers can easily place their orders. But chances are, most of your readers aren’t internet savvy. That’s why hosting a Facebook group is a good idea. By creating a Facebook group with a product, you can display all the photos of your products at a glance, send out news alerts of new products, and more.

Meanwhile, when you buy a product from a Facebook group, you’ll still use your own credit card if you want to ensure the safety of your order. And if you’re just testing out a product and your friends like it, you can order more and enjoy a discount.

If you’re worried about spamming all your friends or finding a product that you can drop on your friends, there’s no need to worry.

Frequently Asked Questions (FAQs) About Selling on Facebook

How do I sell on Facebook Marketplace?

You’ve probably seen the ads for Facebook’s new Marketplace feature. It’s extremely easy to use, and it’s a great way to start selling on Facebook.

In this post, we cover all the details you’ll need to know to sell your products. Plus, we’ll also show you how to setup a Facebook account that’s easily accessible, manage your listings and much more.

Step 1: Setup Your Facebook Business Page

Before setting up your Facebook business account, start here. First, you have to create a Facebook Business Page so that you can create ad campaigns on Facebook. Getting started is easy, and you can have as many pages as you want.

Now you need to create a Business Profile for your business. Once this is set up, it’s time to set up a Facebook Business Account.

Step 2: Setting Up a Facebook Business Account

After you have set up your Facebook Business Page, it’s time to set up a Facebook Business Account.

What are the risks of selling on Facebook?

So you want to sell your products on Facebook? Well, not only do you want to know what you need to do to make money, but you also want to know exactly what you have to deal with.

Facebook has become one of the top social media platforms that people use nowadays. Facebook is a world where consumers and businesses alike have made it a central hub to market their products.

If you are new to Facebook and are thinking about selling your products on Facebook, you may be wondering what all you have to deal with. How will you do that? Will there be any risks involved?

Well, we do have some answers for you.

Here Are the Risks of Selling on Facebook

If you have a limited number of followers, you might find that your Facebook page de-emphasizes your product. It will look like your product is irrelevant in your community. However, when you focus on gathering up a good number of followers and engaging them on your Facebook page, you can see your product stand out more.

Your page may not reach a bigger audience if you don’t have a very engaging product page. If you don’t have a strong product page with an awesome image on top of it and meaningful information, you won’t be able to reach a wider audience. Be sure to make your product page shareable.

What products can I sell on Facebook?

You can sell pretty much anything as long as you have a good picture for the product and a good description for it.

What is Facebook Business Manager?

Business Manager is the successor to the plugin Facebook Pages Manager. It is the tool that helps you manage your Facebook page like a pro, without letting you know how to do it yourself.

That’s right, business manager is one tool that will take you where you don’t want to go. Or where you can’t get to. It will guide you step by step to become a master of Facebook.

Everyone’s happy that Business Manager looks and feels different, that’s all. But that’s the only reason why it has been given such a short time to make an impression and pass its first test.

The test is to assess how well the product functions and how useful it is if only the user has a few minutes of grace. In a few weeks, you can expect the Facebook Page Manager to be discontinued and Business Manager to become the norm.

Can I use Facebook Shop to sell on Instagram?

Yes, you can definitely use Facebook Shop to sell on Instagram. Recently, there’s been a lot of interest from our customers for Facebook Shop and Instagram. The collaboration with Instagram was unveiled with the launch of our latest major update.

Facebook Shop

  • has two objectives:
  • a) providing a platform for e-commerce for users who are already on Facebook;
  • and

B) for users who are not on Facebook, to encourage them to join Facebook and Instagram for their business.

Facebook announced in August of 2012 that it would be launching Facebook Revenue, its ad-supported service designed to grow the reach of Facebook’s ad network by matching and serving high-quality marketing content to users. At the time, Facebook only allowed publishers to select from brands’ Public Pages, not the Pages tied to a specific brand. Today, brands have a variety of options for storefronts to showcase and sell their products. Among the options available: Facebook’s News Feed-compatible paid ad units, Product Ads, mobile app install ads, Boost ads, and Expanded Social Ads.

Bottom Line

If you want to be successful in selling your products on Facebook, then you have to put in the time and effort required to make it happen. Success in any industry requires a great deal of dedication, determination and knowledge. And as it turns out, Facebook is no different.

The good news is that once you know the right steps to take and the right strategies to use, you’ll be well on your way towards a successful Facebook marketing campaign.

Before you get started, however, there are a few things that you should consider, whether you’re selling small changes or large products. It all begins with a thorough understanding of your target audience, what they want, and their browser capabilities. To do that, you’ll need to think about things like;

Which products will they most likely purchase on Facebook?

What are their product-related interests and preferences?

What sets them apart from the rest of the market?

These are the questions you need to answer before moving forward. And once you’ve answered them, you’ll need to identify the best avenues to introduce your products to your audience. In other words, you’ll need to work out how to drive as many sales as possible.