How to List a House on Zillow in 5 Steps

Cody Cromwell
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Create a Zillow Account & Claim Your Home

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  • Click Here to Start Using Zillow
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Claim Your Home

Gather Information from Your Owner Dashboard

You must first decide what information you want to share… it’s most important to sell your house fast at the best possible price. So before you can jump into the posting-your-home part of the process, you must decide what data you’re going to reveal. Start by stepping back and looking through your access to your account.

Your directory gives you a glimpse into who's looking at your listings. If you choose to reveal the owner or the agents complete address, you're able to create an email that you can send to the people in the directory and ask if they're still looking.

Your dashboard also provides you with detailed information about the listing such as the number of people who have viewed your listing, the number of people who have listed your property, and the number of multiple offers received. This data is especially helpful because it allows you to get a sense of the competitiveness of your property, and when it's time to sell, you'll know whether it's a good time to list.

Moreover, it is a good idea to share these details. If you’re hoping to list your property for a premium, it may be helpful to inform the landlord that there are several agents too interested in your property.

Gather the Other Information You’Ll Need

{1}. Zestimate
{2}. Trends data

Check Your Home Information for Accuracy

Zillow is a site that is designed to help you check, update, and share your home listing information online. With Zillow, you can:

I. Change your price range or move to another area

Ii. Add or remove rooms, upgrades, floor plans, and photos

Iii. Edit your opening/closing dates

Iv. Update staging information…and more!

One of the things you may want to do is compare the information currently listed on your home for accuracy. In fact, it’s a good idea to do this every 4 years (or the time your home was built) and every year as a regular maintenance. Your home’s information is a crucial part of your home’s value. If you have already listed your home on Zillow, there are also a few things you can do to make sure your information is as accurate as possible.

To check the accuracy of your home’s information try the free Zillow Verified™ report or Zillow’s Review My Listing.

Know Your Current Market Conditions

Before trying to list your home, it’s important to know your market conditions. You don’t want to list your house at the wrong time, either too early or too late. Waiting too long to list your home could result in lower pricing. Pushing your home too early on the market could result in a lower listing price than desired.

Fortunately, there’s a host of online tools that give you a good, current snapshot of what’s happening in your market. Most websites and services can give you a general snapshot for your area after you enter your address with reasonable accuracy. Taking a look at the local market conditions can give you an idea of when it’s time to list your home.

In addition to checking local market conditions, check the national real estate market. The U.S. Department of Housing and Urban Development (HUD) updated its national housing market index (HMI) in April 2018 with a one-year projection for 2018. While the index reflects neighborhood-level trends, it can give you a good idea of the overall national housing market and how it’s likely to continue to play out.

Determine Your Home’s Value

Before you proceed with listing your home, it’s critical that you know how much your home typically sells for in your area. By determining how much real estate agents in your local market pay to list a home and how long homes stay on the market in your area, you’ll be able to formulate an accurate estimate of the home’s value.

To determine your home’s value, you can use real estate home valuation tools to get an instant overview of the list price in your area and compare it to recent sales. Then you can use the Zillow Real Estate Market Trends Report to track home prices in your area over the past three years.

A Zestimate is a quick estimate of a home’s value based on data provided by public and user submitted information. The Zestimate will often be the first thing a potential buyer will look at. So it’s important that it’s accurate, especially if the house is one of your top choices.

Use Zillow Tools to Do a Home Value Determination

Zillow is one of the most popular Zillow reviews on the web today. If you’re not aware of zillow yet, let’s take a look at why your home may be worth more than just the number on your home insurance quote!

Zillow is a real estate portal that provides a wide range of details about over one million homes. So if you’re looking for a real estate agent that will give you the inside scoop on how much your home is worth, Zillow is the place to be. You can also see the value of your home with Zillow’s free Zestimate tool.

A few important tools that you’ll want to make use of are Zillow’s street view before you list your house; their home valuation tool to see how much your home is worth; and their Nearby houses tool, to see if there’s a similar home nearby.

Following are 5 steps that will help get you started on how to list a house on Zillow, so you can assess the home’s worth and decide how much to price your house.

Use a Third Party to Get a Home Value Determination

Zillow is an excellent website to find real estate options and compare properties. If you’re looking to buy a home, Zillow provides an incredibly valuable tool called the Zestimate. The Zestimate is basically Zillow’s valuation of the property on a national scale. For most of us, this isn’t very useful. Zestimates are generated by a complex proprietary algorithm that takes all of the relevant data into account. So what we want to do is get a second opinion of the Zestimate.

A third party Zestimate is very likely to be more accurate than the Zillow Zestimate. By selecting a third party to evaluate your home, you will likely have access to the most accurate Zestimate available. When selecting a third party – be sure to select one that has a good reputation. You want someone that reviews all their data and is good at determining home values.

Take Amazing Photos & Videos

Your house can look amazing before you even list it! But without great photos and a video, potential buyers won’t know how good it looks. If you’re new to taking photos, don’t worry … take the photos and videos as you go, then perfect them with a professional … and don’t forget to tag your listings on Zillow.

Step 1. Prepare the House

Before taking photos and/or recording a video, invest some time in preparing the house.

Step 2. Prepare Your Property & Yourself

Make sure you have the time to take professional-quality photos and/or videos:

Know the best time of day and weather conditions … this will affect how your exterior and interiors look.

Make sure you are dressed appropriately … wear clothes that don’t show dirt and/or stains.

Have supplies ready. This may include a light meter (in case you have to take stills during the day), a tripod, and note cards to write down answers to common questions.

Step 3. Determine the Key Elements to Show on Your Listing

Enhance Your Photos

Zillow’s marketing team and design team go the extra mile to make sure that your home photos stand out. When you list a home with Zillow, the photos you take don’t have to be work of art. In fact, professional photos are overkill.

In the days of digi-babies, we were forced to adjust to the new game, but now we have a camera that can do just about anything. So why do we still pay a professional to take our family portraits then?

Because professional photos are terrific at showcasing a home. The right photographs can improve the buyability of your house by making the curb appeal great.

But your friends don’t need to know what a knockout your house is. Instead, the best thing to show them is your home in action.

For the purposes of showcasing your home for sale, professional photos can and should be heavily used for the following factors:

  • Exterior photos
  • Lighting and capture of a well-planned interior
  • Final finish (decorative wood and tile)
  • Resolution
  • Living room shot
  • Updated bathrooms
  • Selling other homes
  • International
  • Renting out

Film a Video Walk-through

If you don’t have the space to walk through the entire house, you can always create a short video with your phone. It’s even better if the videographer walks through different rooms with the lights on.

Point out key features, like where the main entrance is, the kitchen, the library, some of the bedrooms, and any other rooms where you imagine a buyer may be interested.

Do You Need to Clean Up?

You might think, –Hey, I don’t have to clean up because I’m selling an old house.” And in some cases, you may be right. However, the general rule is –The cleaner you keep it, the better the results.” That is, a buyer is going to factor in the condition of the property when considering whether to purchase it.

But you also don’t want to have buyers wondering how you lived for two months in a house where you haven’t done any real cleaning. So the best approach is to supply photos that show the condition of the house. You can use a website like This Old House or consider using a professional photographer.

Create Your Home Listing

Fill In and Confirm Your Listing Details

Zillow’s listings feature offers many tools to help you list your house on Zillow as quickly and efficiently as possible. If you’re new to listing your house on Zillow, make sure to sign up for Zillow’s free alerts, which will notify you whenever the time comes to list your house on Zillow.

The best way to list your house is to do a bulk mailer first then create a list.

Click on the perfect house, then click on the ‘Edit’ link.

Click on ‘Listing Information’.

A new page will open up.

On the left side of the screen in the Bulk Upload section, click on ‘Click Here to Upload’.

A new page will open up.

Complain the current ‘Property Details’ and enter the new details.

Then click on the ‘Save as an HTML’ button.

Copy the generated HTML code on your clipboard, then paste it into the ‘Content’ box.

Describe Your Home

Listing your home on Zillow can be a bit overwhelming. As you’re making the list, keep in mind your price range, number of bedrooms and bathrooms, style of home, and allowable zoning areas. Keep your attention on what’s most important to you.

You’ll want to focus on what you don’t want and what you don’t need that’s going to turn off potential buyers. For instance, if you’re looking to get the most for your money near a major city, avoid suggesting that you’d like a country home.

Listed As: Single Family

Single Family

1,500 to 2,500 square feet.

House Wrap Photos

Sellers can add photos to their listing (even outside of the house) that will appear on the home page.

Sellers can also add images to their home gallery inside the house. This gallery page can list images of the home from various angles, room by room. Zillow’s proprietary house wrap category means that home photos will only display when the home is promoted to the home page (not on the search results page).

Set an Open House Date

How to list a house on Zillow?

Like most real estate sites, Zillow lets you sign up to list your house – for free – and search for houses that may be available in your area.

Once you’re ready to list your house, follow these five simple steps:

Fill In Room Details

First, let’s take a look at what information is available to help you find out more about the house.

There are four pieces of information you can add to your search: the number of rooms, number of bathrooms, square footage of the house, and number of bedrooms.

For each room you enter into your search, you can filter and specify the room’s type. To add a new room type, click the orange Add” button and choose the type of room from the drop down menu, including “living room” which will be very helpful for a search that centers around a house’s rooms.

Adding a room type also tells Zillow that this room is important to your search. For example, if you’re searching for a house and you’re looking for it to have a total of two bedrooms, entering “two bedroom” as the room’s type tells Zillow that the house should have at least two bedrooms for it to be in the running.

Add Your Contact Information & Post

As first step, we recommend taking a clear picture of your home, front and back. Zillow recommends you tag your photo with your property’s address to ensure it is posted on the right street and the right home.

Include your home’s pertinent information in the description. A tagline or short summary of the property’s amenities and features will help potential buyers get a feel for your home.

After you submit your photo and description, a Zillow agent will check your listing and make any necessary updates. Be sure to double check before you submit your home’s details.

If you’ve completed all of these steps, you’re ready to start marketing. The first thing to do is find your home’s price range. If you’re looking to sell your home, Zillow’s home value and home value trends tool allows you to view prices in your area over time. You can also search for homes for sale in the area you want to list by zip code, street, or location.

Have Your Open House Materials Prepared

When it comes to listing your house online, you’ll have two options. One is to simply have a hard copy of the brochures that you used to promote your open house. The other is to upload your open house materials to the Internet.

If you opt for the latter, you’ll need to prepare your online materials. This will include uploading pictures, folding brochures, and preparing floor plans and virtual tours. In order to be successful, you’ll need a little help.

As much as you may want this to be a quick process, preparing your open house materials will likely take you a couple of hours. Plan accordingly to have your materials prepped for the day or night that you plan to view open houses.

Record the address of the house in your phone, email, or a text message to yourself. This way, you won’t even have to think about it when you’re driving to view houses – you’ll just be able to refer back to your notes.

Check the signs outside each house that you pass to see if they have an open house listed. You can also check social media channels like Facebook and Instagram for open house signs.

Hire a Real Estate Attorney

Consider Listing on the MLS

The market for your home in the MLS before you list it on Zillow. Listing your home on a large MLS allows you to attract more attention by utilizing all the real estate listing advertisement websites. This allows you to find the right buyer while you have the comfort of knowing that your property is being advertised and marketed on as many websites as possible.

Due to the high amount of traffic which the MLS provides, you will be able to find your house listed in a more prominent area of the website. If you are unsure if you would be able to accommodate to the additional traffic on the website, you can always list your house for sale on the MLS for a limited time.

By utilizing the MLS, you can do multiple marketing strategies to get the most visibility for your home.

Zillow Open House ” Open Houses are a marketing tool used by realtors to attract buyers. By displaying a house’s features and listing price prominently within the listing description, it will look like a fully featured listing for buyers to see.

The MLS is a good way for you to get the most money out of your home so selling it on a larger MLS platform can help ensure getting the most price a buyer will be willing to pay.

Plan for any Buying Agent Commissions

There have been a lot of articles the last couple of years on the pitfalls of using Buyers Brokers. After all, it’s your money and you have no business paying commissions on it. That being said, the one advantage the agents will probably mention is listing an expensive home on the MLS faster.

Most of the time, this is a good argument to consider, especially if you don’t have a team of your own that you know you can trust to sell your home. However, there is a little known strategy that you can use to get the listing done faster without paying the agent’s commission.

The trick is to have a motivated buyer agent.

You can do this by hiring a buyer agent to do the initial showing, and to then take it from there. As a seller, you have to understand that by hiring an agent, you are basically asking them to go to work for you and take a

Hands-on role in finding a buyer.

By taking the initial risk themselves, the buyer agent will have a huge incentive to succeed, along with the ability to make a great deal out of it. It will be in their best interest to maximize the amount of time spent showing the home, and they will be more likely to have your home under contract within a few weeks.

The Bottom Line