How to Get a Story on the Local News (Newspapers, TV & Radio) 2022

Cody Cromwell
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Write Your Press Release

Press releases and news content are required to stand apart from other entries. This means that you need to write something about your product that is height and width relevant. Think of a press release as a catchy headline – catchy headlines tend to get read by many. Make your press release reach out to your fans. If you are ready to hire an advertising agency to assist you, choose one that specializes in marketing and is experienced at writing press releases.

Build Your Pitch Message

The press release should include your brand promise and compete with other brands. Remember that every product has a unique combination of the customer’s needs and wants. You need to build on this and deliver a message that resonates with your audience. Before you write your press release, think about the product benefits and purpose. Your press release needs to be written in the first-person and in factual tone. Do not use jargon or clichés, and avoid being too promotional. This will make it harder for journalists to read and understand your press release.

Decide a Newsworthy Angle

It’s amazing how far content can get when it’s packaged the right way. Just look at the career of New York Times journalist Lisa Belkin.

Six years ago, she submitted a story about the struggling U.S. paper industry on behalf of the Harvard Business Review. The story was rejected by many major newspapers. But it was eventually published by The New York Times.

Belkin saw the story’s popularity grow with each major outlet that rejected it … reaching national news. A little tweaking of her original proposal and a little nudge from some influential people, and her story was adopted at the influential New York Times.

So if you have a story that you’ve been hesitant to submit because you think it’s too small or unimportant, don’t.

Maybe it won’t be as popular as Belkin’s did, but it can still go somewhere, and at the very least you’ll be able to share your story with the world.

Format Your Press Release

Write Your Press Release

Press releases and news content are required to stand apart from other entries. This means that you need to write something about your product that is height and width relevant. Think of a press release as a catchy headline – catchy headlines tend to get read by many. Make your press release reach out to your fans. If you are ready to hire an advertising agency to assist you, choose one that specializes in marketing and is experienced at writing press releases.

Build Your Pitch Message

The press release should include your brand promise and compete with other brands. Remember that every product has a unique combination of the customer’s needs and wants. You need to build on this and deliver a message that resonates with your audience. Before you write your press release, think about the product benefits and purpose. Your press release needs to be written in the first-person and in factual tone. Do not use jargon or clichés, and avoid being too promotional. This will make it harder for journalists to read and understand your press release.

Add Multimedia

To be successful, you need to be realistic. You need to know what you are going to write about, and who you are going to write for. It’s important for you to determine who you think will read and view your story. It’s not just about the journalist who is writing the story.

There are people out there who only read the newspaper and don’t watch the news. There are others that only watch the news and don’t read the newspaper. Lastly, there are those who are both news consumers and news producers. The more people you hook into your story, the better.

So, ideally, you want to write a story which appeals to all kinds of readers. If your story is relevant and interesting enough, it will appeal to a broad audience. The more people that see it, the better chance you have of getting your story published.

Make sure that your content complies with the broadcasting industry’s requirements. The television industry requires a certain level of clarity needed in your photographs and audio recordings. They also insist that you do not use misleading titles and descriptions.

Check Directories & Find Local Media Outlets

You’re interested in getting a story on your local news station, but where do you begin? A good place to start is by perusing the media directories available through the Library of Congress—they’re packed with local television and radio stations as well as many regional and national newspapers from all across the country.

Alternatively, you could cast a net much wider and peruse directories from a variety of categories, such as the Library’s local news priorities or special resources available in print or online. Whatever the case, take your time to get organized and get yourself a clear idea of what you’re after. Once you have a general idea in mind of what you’re looking for, you can start checking out sources and narrowing your options based on your research.

As a general rule, you can expect that the larger the media market, the larger the number of sources you’ll have to comb through. Although the number of media outlets you’ll come across in larger cities such as New York will be higher, you’ll also have more opportunities to get stories on local news.

Local Directories


One explanation follows, however. The subject matter is so varied that we can include all sorts of people’ names and places and still find a subject. For example, take someone’s name, add Estes Park Colorado , or, say, Denver , and you will have a greater variety of names than names that are merely listed with the location, without the extra descriptive part. The second way to get a story on the local news is through what is called a background interview in a television spot.

As you can see, the basic entry is a simple way of giving one’s name, location, plus a normal and normal or normal and follow-up and lightly normal yourself. There are some special forms which can be used.

First, there’s the simple illustration let’s positively state this. Let’s consider the first part of the name for example. If within the image of the name there is the necessary to the letter following a sharp, you can make use of that part of the name. This would be used a truly normal for example. James Jackson would be JamesJayJackson; John Edward Hawkins would be John EdwardHawkins, EdwardJackson.

Local Print Publication Coverage

Your local newspaper, tv coverage and local news radio can be very valuable to get a story covered.

They offer a national audience.

Many local newspapers and TV stations have websites that can easily be navigated from a mobile device. See below article as to how to get a story covered in 2022.

Sourcing a Story Editor and a Reporter

The first step is to interview and source a local news editor and news reporter at the newspaper, tv broadcast and radio station that you want to have a story in.

Here are some tricks to help source an editor, reporter and news station for a story.

First, identify which stations provide your market:

List the local tv stations, radio stations and newspapers that serve your town on Google Maps and Plugins like IFTTT or NewsIO. Use IFTTT to automatically email your journo friends every time something is posted to your story’s social media sites. Entering your city name in LinkedIn will show you a list of local news related contacts that can source your story.

Second, identify which desks are editors who can source you:

Local Radio Stations

At certain locations, designated reporters (also known as news anchors) can be heard from 6:00 a.m. to 6:00 p.m. and from 7:00 p.m. to 6:00 a.m. Each reporter will bring you the latest national headlines, weather and traffic updates. News from the entertainment or sports field can be heard as well, but it’s broadcast all day long.


Newspapers are still around but have changed quite a bit over the years. Their coverage has broadened to include not only politics and business, but entertainment and different lifestyles as well. The number of publishers has dwindled since the mid-1990s, and a few big players control a lot of newspapers that once supported local journalism.

On the other hand, many local newspapers are now online, making it an even bigger news source for many people.

Although, printing still exists, the process of producing a newspaper is generally quicker and more efficient when done online.


Local radio stations give you an up to the minute account of national and international news. It also covers a variety of topics including entertainment, sports, and travel. But many radio stations, especially on the smaller and regional level, are owned by a single company, which limits their influence.

Local Television Stations

All over the USA each week millions of people tune into their local television news station such as news channel or cable network. They get their local news and local weather and may also get news across certain state borders and neighboring counties. While many residents of small towns and rural areas get their news on a local news affiliate or from a local newspaper, there are thousands of local TV stations and newspapers throughout the USA. If you want to write a story about a local issue that includes a great photo with the headline and body for larger print, you have to get the local news outlet to report on your story.

"Local is Grand" Say the locals!

A remote rural community has no cell phone service, no internet. The local newspaper, newspaper, is delivered by truck several days a week. They have a population of around 33,000 people.

While their local news might be from 30 miles away, those people have made the local news their own. There are several reasons that people have become so connected to their local news.

{1}. They can rely on their local news to stay up to date on what’s going on in their community.
{2}. They can rely on their local news to keep them informed of activities around the state or across the country.

Local Websites

To Share your Weather, Events, Contests and News.

Most local newspapers, television stations, and radio stations are hungry for content. The key to getting good content into all these forms of media comes down to local involvement. You need to get community members involved and create an event or a contest or a blog about weather conditions, events, or news of the day. To get a content idea from a local weather blog to the local news it’s important to include the local weather page on your local news blog (I have a page in the sidebar about how to do this).

Target the Right Media Contacts

Different types of media outlets have different types of news stories covered and do not cover the same stories at all. Before you call a news outlet or talk to a reporter, take a look at the types of stories they normally cover and how they look for stories. The outlets may not all cover the same type of story.

If you are having a family member’s wedding in a week, you don’t need to call a local newspaper about it. There are other publications out there that don’t usually cover the local newspaper’s beat, and they may be a better fit for your story. If you are an organization that usually does business with a particular type of business, you might ought to try calling the business editor for your area instead, if a business reporter doesn’t already cover your business beat.

Once you have found the right outlet for your story, it’s time to head to their phone or contact info:

To Phone in your Story:

Most newspapers and news agencies use a call-in system for sources and information, where a reporter will select your story from a list of stories submitted by media outlets (local, state, national). In a story, they will typically list what media outlets have accepted the call-in system and maybe a list of the groups they can contact to call in.

Identify the Right Journalist for Your Story

Now that you know how to Pitch Your Story, we’re going to take a look at how to decide who to send your story to. Choosing the right journalist is a big deal (it’s the most important and often overlooked part of the Pitch), so make sure that you’re as thorough as possible.

Which Journalist Would Be the Ideal Match for Your Story?

First, decide who you want to send your story to and why that person is a good match. If you’re unsure, consider your time or even money. Would you rather wait a few weeks for your story to see print, or would you rather pay a cheaper rate to get your story into print sooner? Chances are your story will get more coverage if your pitch (the email you send along with your story) is published in a well-known newspaper, yet if you have a tight budget, then a smaller paper may be more appealing, but it will be more expensive.

Once you’ve decided on the publication, consider the following questions:

  • · What is its audience?
  • · How large is it?
  • · Who is the target market?
  • · Do you generally send your stories to the same journalist every time?

Access the Journalist’s Contact Information

The first stage in getting a story on the television, radio, or in the newspaper is being able to get in front of the journalist and get an interview. If you are trying to get a story published in a major newspaper, you’ll probably need to have an agent, but for television, radio, and smaller newspapers, you can probably just phone the newsroom and ask to speak to the appropriate journalist or the co-ordinator of the show you want to get on.

If you can’t easily contact the right person, you may be able to find out the journalist’s contact information over the phone. You’ll probably need to call them all to check, but starting with the first person on the media directory and working your way through will give you a good idea of where to start.

Many media publications and production companies have websites, and many of them will have a media directory. From there, you can just enter the name in the media directory and hit enter and see what you get.

Write a Compelling Pitch

First impressions matter. And when you’re pitching news to a publication, it’s okay to be direct and to the point. Make sure you don’t wait until the last minute to put together a pitch.

These days, though, you may not have to pitch your story at all. Many publications now let you submit story ideas right on their website. If that’s the case, you need to be all over it. Spend some time thinking about your angle. Don’t just focus on the headline. Use the headline to spark your story idea. If you don’t think of anything, then just maybe, you deserve to get nothing up on air. And if you do come up with something, then make sure you have a good solution.

For a more unique approach, try pitching a story via social media. You can try using visuals to highlight your piece, like with a picture of a placard or poster. If you have the time, you could also record a video. For instance, if you’re covering a celebrity wedding, put together a quick video of the groom expressing his affection for the bride, the bride expressing her love for the groom, and so forth.

Send Your Pitch Email & Follow Up

A lot of people say that it’s impossible to get a story on TV, radio, or even printed newspapers because it’s just too hard. The local newspaper will never post a story on their website. If you’re looking for a story in print or on TV, you need to follow up.

I’ve written stories in the past and have been told that due to lack of space, they were not possible. But then, you can notice them some days later on the TV, Radio, online or in the paper.

Go out there and keep following up your pitches because they might just get accepted.

Here is the guideline when sending in a pitch to local TV, Radio, and Newspapers…

{1}. Email them, telling them that you’d like to pitch a story.
{2}. Give them a subject and a `pitch—like a headline or a full sentence that has the idea of the story in it.
{3}. Make sure to tell them what you’d be willing to work on. This is what you make yourself when you pitch them:

  • You can pitch to a specific show or station
  • You can pitch a story to a specific reporter

Pitch in Advance of Your Release Date

Sell Big on Your Big Day!

Before you begin to promote your new book, you’ll need to think about your objectives. Sometimes, to achieve your marketing goals, you’ll need to create public awareness and excitement about the book before it hits the shelves. This is your big day, so you’ll want to make sure the most people possible are aware, understand and buy your book on publication day. Just like starting a product promotion, you’ll want to have a cross-platform strategy in place for your book, and it only takes one person to make a difference. Make sure you are prepared to launch your book with a team behind you, ready to make a major dent in your efforts. This is a very similar formula to any campaign or marketing plan you might have; to have a great start means a great finish.

Follow-up on Each Email Sent

As a one-off, you can rest assured that you’ll get a good response to your submission if you use the word –please” and make sure you’ve provided all the details stated in the email request.

But bear in mind that the response will be to the email itself, and not linked to your social media channels. So if you already have a social profile, the best thing to do is to create an extra one specifically for your local news website and make sure all your social content (including your news submissions) goes to that new account.

Also, be sure you identify all the places on your website that you’d like to be mentioned, so that you don’t miss a specific request for content from the website owner.

Make sure you keep an eye on any email sent to you, and follow up on each email as soon as it’s been received. Don’t just put it on the back-burner and wait for the next day. Make sure you reply to each email within a few hours, so that the website owner knows you’re eager to hear back.

Respond to Interested Journalists

You must first identify the newsroom and talk to a producer or purchasing editor before submitting your pitch. The editor you encounter will be interested in your story, but they will also need to check whether or not it will be a good fit for the paper.

The pitch process requires you to give several facts about you and your story in order to prove that you are a legitimate journalist. Since they will have no idea who you are, your production must be realistic.

The package you send as part of your application will include a short description of the story you would like to cover, your contact information and some clips outlining your previous work.

Once an editor is ready to look at your pitch, they will first try to reach you to set up a time to interview you. If the editor does not reach you, they will pass your story on to the magazine department, who will contact you.

Ask What They Want to Discuss During the Interview

Practice & Prepare for the Interview

If you’re looking for a journalism career, the best way to get a foot in the door is to earn some professional experience first. Not only is professional experience a prerequisite for most entry-level jobs, it can also help you improve your skills and potentially land a more competitive position, once you’ve established yourself.

Professional experience can come in the form of internships, externships and volunteer opportunities. In addition to helping you improve your skills – and position you for greater success – experience can also help you develop a portfolio from which you can more effectively sell yourself to potential employers.

Casual work – such as being a waiter, babysitter, housekeeper, or tutor – can also provide you with the experience you need to set you apart. When you’re looking for employment, keep in mind that many employers will even prefer to hire someone with work experience as long as it aligns with their goals.

Conduct the Interview & Thank the Journalist

Have an idea for a story and need some press coverage? Communicating with journalists can be hard as they are not always interested in your story.

Here are some tips to help you get your story on the local or national news for your own business, organization or event:

Research Media, Press Release & News Sources

One important thing to remember when communicating with a journalist is to research the media outlet. A journalism degree is not required but a high school education will likely suffice.

Just remember that you want to be talking to the journalist’s boss, not the journalist himself or herself, which is why it’s important to research the media source. You can find information on a specific publication…

Use a PR Release

If you are submitting your story to a specific media outlet, you will need a journalism release … a document that allows you to control the release of information.…

Writing a Journalism release can be very time consuming. Here are some tips to help you avoid this:

The journalist is not looking for your guarantees. Don’t say exactly how your story will be written. These details are the journalist’s responsibility.

Cultivate a Positive Ongoing Relationship With Journalists

Once you have your story idea, contact the appropriate news media professionals immediately to secure coverage of your event. Here are some basic guidelines for getting a reporter to cover your event:

News media outlets rely on researchers to handle the contact information and referrals for stories they are assigned.

Educate yourself about the media outlet’s guidelines for submitting news items.

All news media outlets have deadlines and, if the story can’t be sent to them in the time allotted, the reasons for delay should be offered.

Do not contact the news media too often. If your story proposal is continually turned down, both you and the reporter will be frustrated.

Always be ready to deliver any requested information for the story.

When a reporter has your event covered but does not want to provide an in-depth feature story, a sidebar on your event may be a good choice.

A daily summary of the event’s events or the aftermath (and what to expect from your next event) will be best served by the local media. The local media can place stories on a page that will run every day of the week.

6 Best Tools for Getting Local Press Coverage

Getting your story featured in a local newspaper or TV or radio news report can improve your business’s visibility and raise its notoriety in the public’s eye.

But it’s not like you can just call a local news reporter and ask to get your story on the air. It takes a little work and smooth talking to get the media interested in your business.

When you want to get your story on a local news report, pay special attention to the following:

Local demographics

Part of getting your press coverage involves appealing to the demographics that a particular station caters to. You can do this by targeting a particular geographic area, by targeting the type of demographic that’s found in that area, or by targeting the type of demographic that’s found in the last time your business made the news.

The local demographics that you should be looking at include:


Target publications… new & old

As you’re looking at local demographics, you should also take into account the main sources of local news and the news outlets those sources cater to.

Frequently Asked Questions (FAQs)

Is there a secret to getting a story on the local news?

Forming a great relationship with your news editor is one of the most important things in getting featured on the news, but it’s not a secret. Here are some tips that can help you along the way:

Be Connected and Participate: Make sure a member of your team is in touch with a member of the news team or an associate producer. They will either email or text you some information about stories that are happening in your area. Help spread the word within your organization. Encourage your team to attend community events and connect with other stakeholders. Tell them about the news stories that have you most interested.

Start at the Beginning: Nothing is worse than being contacted to discuss a story whose headline they already know! If you’re asked about the story, share the basics if possible. Otherwise, contact your news team and ask for an interview the next day. Share all the information possible on the story you’re writing, especially if it’s about a big event.

Know when to say no: Sure, you may want to get a story on the news…but many time there are stories that are better suited for print, or online.

How do you get media coverage for an event?

Before you can get your community press release story featured as a top story on affiliate websites all over the world, you have to get it included in a newspaper or local affiliate websites.

For example, in 2012, over 1,000 newspapers all over the world featured the story of 10-year-old Agustin Escalante. Agustin and his best friend, a stray dog, had been inseparable companions ever since Agustin’s mother placed him in an animal shelter.

Is it worth it to pay for press coverage?

The answer is obvious, and yet so important: it is worth it to pay for local media coverage if you want to reach your potential customers and engage them with your brand.

Mid-size business owners need to engage and engage and engage. Local publications can find your small business. But only reach people who care!

Contact your local radio and TV stations and news outlets to ask to pitch or do a story.

Media Director professional media consultants resources for small business.

Media Kit basic media kit template for small businesses. Includes press release template.

Hey Mark Dixon Founder Of

Printing for Daily Newspapers, TV, Magazines and Businesses.

How can startups get press coverage?

Advertisement is a cost effective, but dull way of getting secondary sources to talk about your startup. And it’s especially dull if you are a startup with a boring story to tell.

The old saying –you can’t make a silk purse out of a sow’s ear” is especially true when it comes to press coverage for startups these days. Your startup will need to have a big idea that will change the way startups are viewed, or a product or service that is not yet available, to get widespread press coverage.

Even if you do have a high-idea project, you’ll need to work hard to make sure that journalists and editors are aware of your startup. Regular online, offline and networking activities are necessary in generating press coverage for your startup.

Bottom Line: How to Get a Story on the Local News

(Newspapers, TV & Radio) in 2022

Many people are skeptical of the hometown newspaper or local TV news as sources of breaking news. But they’re a terrific place to place the how-to information for your upcoming story or series.

If you’re considering the options for getting published, this page is an easy first step in getting greater audience, exposure and hopefully revenue.


Because we are half duped and believe that the honest folks, reporters and editors, provide our news. (Um, not exactly.)

Using newspapers as a source for news or publicity is quite different from using them as a promotion vehicle.

My main focus is to point your stories to be published for acceptance by online media and their partners. While newspapers are constantly looking for news and community information, they are not prepared to accept lengthy community articles that produce a staff writer’s time.

The key is writing a simple how-to article that is snappy and contains key points.

A one-two sentence paragraph is all the space you need. Under the news editor’s name a headline should be correctly placed. After a headline, your subject line should be bold and key points written.

If writing your own one-two sentence paragraph to serve as the lede seems a bit tedious, you have solutions.