How to Create a High-Converting Facebook Landing Page in 11 Steps

Cody Cromwell
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How Facebook Landing Pages Work

Facebook landing pages give you a chance to showcase your product in a unique and engaging way to those who are interested in your product and has an audience to convert. The ad product allows you to reach the right demographic and many who are interested in your business, you can connect with on Facebook.

Whether you do this the easy way or the hard way to make a landing page yourself; you still need to put out some effort; and believe it or not, you can save a lot of time initially by making a landing page for your Facebook ad campaigns.

Facebook has over 1 billion users around the globe. In this case, you can take advantage of the huge audiences by putting your products to the test. If this works, you can cater your product offering to the needs and wants of your targeted audience.

Think of it this way: Facebook is the ultimate supermarket and people go there for grocery products ~ you can be the grocery store.

Think about this: there are three million interactions that happen with an ad on Facebook a day.

And, those impressions are priceless!

Who Facebook Landing Pages Are Right For

A Facebook landing page is designed to help you get your message in front of more people. If you’re selling products, you can use a landing page to get more sales and build your email list. If you’re looking for a new job, you can use a landing page to get more applications.

Building a landing page is a great way to make a move early in your business. It can be an effective way to attract new customers while you’re bootstrapping your business or you can use it to boost traffic to your website.

Facebook Landing Page Costs

How to Create a High Converting Facebook Landing Page in 11 Steps

By: Adam Dachis

The following guide will show you how to create an incredibly effective Facebook landing page that converts at a incredibly high rate.

Any serious marketer will agree that landing pages are one of the best ways of driving leads. Which is why it shouldn’t come as a surprise that Facebook has introduced its own landing page tool.

Few people know how to use Facebook’s new-found landing page tool effectively. And in most cases, this is because the people who need to learn more about landing pages usually don’t understand how a landing page works.

So in this post, we’re going to go through an easy 11-step process that you can use to create an incredibly effective Facebook landing page.

As you go through the steps, you can refer to any of the bonus guides that we’re going to have in this post; you won’t have to worry about following the steps in any order.

Step 1: Create a new Facebook ad.

To get started, you’ll first need to create a Facebook ad. Here’s what you should do to create the ad:

Create your ad.

Choose How You will Build Your Landing Page

If you’re looking to run a Facebook ad campaign to drive site traffic and increase your sales, you will need a Facebook landing page. So let’s talk about how you can make one that converts, what you need to do to set it up, and when you should use it.

Start by choosing your landing page type. A landing page is really an ad unit that takes a visitor to a defined target audience’s demographic, in-lead sequence, and offer. This type of ad unit will tell the advertiser what conversions to expect and how to track them.

You can use the Facebook ad interface on your site as shown below or create a new landing page using a third-party service (such as Instapage) to customize the page layout, add landing page content (text, image, or video), and create a call to action.

Picking Your Landing Page Type

Which landing page type is right for you? Here are three options to consider:

Standard Landing Page

This type of landing page allows you to include the same ad assets that you can use in your single ad.

The main benefit of a standard landing page is that you can use the same ad assets and tracking code across multiple landing pages.

Choose an Appropriate CTA Based on Your Advertising Goal

Your Call-To-Action (CTA) button is where all the magic happens.

It’s the primary way your customers can take action with you, so it’s crucial you get this part right.

The CTA should represent the action you want your visitor to take. The best CTA is relevant to the offer your page is promoting and helps your visitor take that one step closer to the offer.

If you’re promoting a website, consider targeting your landing page to people interested in your product.

The Landing Page Layout

Consider these major elements of your landing page: the title and subtitle; the purpose of the landing page; the primary offer; the CTA; the call-to-action button; the sub-offer; the form fields and the validation of the form fields.

All of these elements of your landing page must work together to make the page sell/reveal the offer. So think carefully and customize your landing page based on the offer you’re promoting.

The Ad Title

The text should be familiar, short and informative for the visitor. Don’t make it too long or include tiny font. The title should not have any associated images.

Match Landing Page Style to Facebook Ad

The key to ad optimization is matching the ad to the landing page. If you are targeting a specific customer, your landing page will likely be focused on that customer and your ad copy will be targeting that customer as well. In order to motivate the visitor to take the desired action, your ad and landing page need to convey the same message to them.

A high-converting landing page is often used for converting visitors to sales, and landing page conversion is the main focus of Facebook ads. As a result, you need to design the landing page to mirror the message of the ad. For most companies, that means your landing page will need to focus on the customer and their problem.

There are a few different ways you can optimize your landing page for conversion. You can:

Show Off Your Products and Services

All-in-one landing pages and offer pages are a popular option for Facebook ad optimization. If your landing page is designed to be a standalone advertisement, it will frequently be designed to showcase your product or service. This will likely mean your product or service is front and center on your landing page. If this is the case, you are likely to make up the majority of your targeting on your ad copy.

Social Listening

Match Ad Copy to Copy on Landing Page

Write a Catchy Headline

Headlines are one of the most important parts of your landing page. They are what get your visitor’s attention, entice them to give your product or service a try, and encourage them to take action.

To get them “hooked,” they need to be:

  • Timed for maximum readability
  • Anchored as you build trust
  • Branded with your name or branding
  • Add emotion
  • Engaging and believable
  • Calling to action

Your headline should be:

  • Specific
  • Easy to understand
  • Shorter than 90 characters
  • Include your call to action

Make sure your headline is catchy, whether you write it yourself or hire a freelancer.

Source a Supporting Image

This is the most important thing that you need to do first before creating your Facebook landing page. After all, your Facebook landing page provides a solution to your visitor’s problems. So make sure to show the visitor that by asking for their email address and entering it in a form. That way they know that you really want to provide a solution and that what you’re offering is valuable to them.

Another important thing that you need to have for your Facebook landing page is a conversation between you and the visitor. They might want you to help them, or they might not. If they aren’t asking for help, they’re not going to convert.

So if you have a positive and useful relationship with your visitor, they’ll feel comfortable entering your website and giving you their information.

Take Away: So make sure to add a surrounding sidebar where your visitor can learn more about your page, they can share the information, or even ask a question, all while feeling comfortable to do so.

Another thing that you need to do is to read what you just wrote out loud. The next time you are at the computer, just say the content out loud, and then stop. If you find any spelling or grammar mistakes, fix those right away.

Use a Simple Contact Form

Since your landing page doesn’t need to be fancy, you should at the very least be using a simple contact form. Google Forms is a great resource for creating the required form. There is an element of social proof (if you’re sending out lots of e-mails, you have a lot of customers, so they feel encouraged to ask you questions), a landing page gives you an opportunity to communicate more information about your business and to build trust, and it gives you an easy way to capture leads and track statistics. ⨨

To personalize your landing page, make sure to include your name in your contact form’s headline. You want to make yourself seem like a genuine business person by avoiding questions such as –What is your name?” and go the extra mile by including your first name.

Potential Value Saturation

When you write out your headline like –Howdy, Marty,” 64% of test users will click on the link. After a moment of thought, they’ll realize they have reached a web page titled –Howdy, Marty,” and leave the page with no web page visits. This is very important to remember so you can avoid these two types of mistakes throughout your landing page.

When you and your team create a new Facebook page, plus Facebook’s external links tool opens up (assuming you haven’t already established a number of external links to your page), you’ll notice a new folder on your dashboard.

Go to that folder and, if your Facebook page is brand new, you’ll find only one external link inside it. To add a link, you can either copy-paste the URL of your existing external links page or you can just start calling up your existing links (assuming they’re not already created as links).

Click once on the new external link you created and edit the existing. In this album, you have to insert the URL of your page.

After you click on that URL, you’ll have to enter the caption for your landing page.

And voila, you’ve just created a Facebook landing page as we detailed above.

Before you begin your marketing campaign, make sure to include your privacy policy, which will contain information about your use of customer data. On most landing pages that Ive created, I include a hyperlink to my privacy policy so visitors can review this information before they make a decision of whether to proceed with my offer.

You can avoid people abandoning your landing page early if they are presented with information they don’t need. I used to be skeptical about including a privacy policy on my landing pages. I thought it just took up valuable space that a person could read about my offer if they wanted. But in my opinion, the privacy policy should be seen first and foremost. It’s very helpful in the long run, especially if someone has decided whether or not they would like my product or service, but they’re keeping their place in the form. Rather than reading your whole sales page, a visitor can check your privacy policy. They will find the same types of information in both, and by just reading the privacy policy, they’ll already know whether or not you are a trustworthy company before they read the rest of the information. It’s important to note