How to Create a Facebook Business Page in 5 Steps

Cody Cromwell
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Log In to Facebook & Create a New Page

Log in to Facebook and create a new page.

A. If you are an individual, click on “Create an account” on the top right corner of the Facebook page.

B. If you are a business, click on “Business Account” in the top right corner of the Facebook page.

{1}. Once you logged in to Facebook, it will take you to your personal profile page. Click on “Account Settings” at the top right corner of the page.
{2}. In the “Account Settings” section, click on “Edit Page Info”.
{3}. Now, under Business pages, click on Create a Page.
{4}. Enter your franchise city in the “Description” and the name of your business in the “Name” field.
{5}. Click on “Save changes” in the top right corner.
{6}. You now have successfully created a brand page on Facebook. Create as many other pages as you need to represent your business.

Select “Page” From the Menu

Enter Your Business Information

When you create a Facebook Business Page, you must give your Facebook Business Page a business or organizational name, set your business hours and include your address. You also have the option to set up a Facebook Business Profile.

You can create your business by entering all the information on your profile. When you click the Request Business Page button, you can enter your name, your phone number, your email address, a URL for your website or a phone number for customer service.

Your logo should be used in the header of your profile and on the upper right corner of your Facebook Business Page. Once your Facebook Business Profile has connected your Facebook Business Page to your business, you can use the Request Edit Page button to enter your business customer service information.

Upload Your Profile Picture & Cover Photo

In your dashboard, select –Personal Info– and –Edit– under the Quick Links at the top of the page. Upload the photo you want your profile picture to be from your computer or a mobile phone.

Next, under the Quick Links at the top of the page, select –Photo Albums– and then Upload a New Photo Album. Upload your web page’s cover image, and then choose the appropriate album for the images you want to use. Make sure the images are being used in the proper –cover photo– format, as that’s the image that’ll be shown when people search for your business.

Step 2: Set Up Your Business Information

Next, in your dashboard, click on –Business Manager‒ and then select –Create a Page for Your Business”. Enter the name for your business and then click –Continue–.

Under My Business, click on edit.

Add Relevant Info & Customize Your Business Page

When setting up your Facebook business page, give it a name that’s easy to remember and one that resonates with your brand. A business name should be descriptive and should include the name you use for your website, if applicable. When creating a Facebook business page, include the name of your actual company or company brand in the page name.

In the top menu, list your company’s mission statement in your About section. If you’re creating a page for one of your Facebook business pages, include it in the About section as well.

In the left sidebar of your page, the About section can be changed to Products and Services. You can also include other information in the sidebar if you have something that you like to share.

All of your customers or followers will be following you along with your company’s business Facebook page. This section should be used to continue conducting your business, but also to include the latest company news and to provide information directly from you. Imagine a customer having to go to your website to find out if you’re hiring and then finding out that you no longer have any job openings.

Add a Button to Your Page

  • Once your page is created, click the ‘Add button’ button on the right-hand side of your page and choose ‘Button.’ This will bring you to a pop-up with a variety of button designs that you can choose from, many of them attractive and fun.
  • Once the button is live on your page, you can customize it to include your website name, email address, phone number, etc. Or you can leave it as is to get a shaker effect and make it appear to be a button. If you see an ‘Add to Cart’ option, you can select it to further customize this button. You can also add a link to your Facebook page and a short description. You can create as many buttons as you want for your page and they will appear in a pop-up window on the left.

Change Your Template & Update Tabs

Go to the left side of the page and click on the Edit Settings link (circled in red in the above image).

Step 2

Click the Edit link in the Tabs section and you’ll see a screen like this.

Locate the green box labeled Facebook and click the Edit link at the bottom. Scroll down and you’ll see this screen.

Click the Update Tabs button and you’ll see a screen similar to the image above. Scroll down and you’ll see three tabs in the Tab list – the one with the green Facebook logo is your Page.

Step 3

Click the green Facebook logo button (circled in red above) to change your page.

Step 4

Click Update when you’re done.

Now start sharing and posting content on your Facebook Page and watch your reach go up and your fans grow over time.

Configure Advanced Settings

Go to Facebook Management > Pages and click on your business page. Scroll down to the bottom of the page and click on Changes. In the right hand panel, select the Edit Options link.

Scroll down to the lower right corner of the page, select Advanced Settings and then select Add for the second language you would like to target. Click Save Changes. Once you’ve completed this step, Facebook will attempt to detect your website’s language and suggest changes to your page that will be accurate for your target audience.

Promote Your Business Page

If you have a business, you might want to set up a Facebook page to help promote your business. Creating a Facebook business page is half the battle. After that, you’ll need to learn how to promote it and, in turn, increase the number of people who can learn about your business.

Next Steps: How to Utilize Facebook for Business

Frequently Asked Questions (FAQs)

How do I join my Facebook Fan Page?

You must first be a Facebook user or a fan of a business, organization, individual, or other group to create a Facebook Fan Page.

If you’re not already a Facebook member, using your mobile phone or computer, click the –Create an Account” link found at the bottom of any Facebook page.

In addition to creating a Facebook Fan Page, this link also allows you to link your Facebook profile to your fan page. Once you link your account, you can modify your profile on the web, in apps, or in both places. Each time you remove or add more to the message, your fans will see the update in Facebook.

When you create a page for your business, group, organization, company, or other brand name, you must adhere to Facebook’s Branding Policy. This policy stipulates that brands, companies, business pages must adhere to specific regulations or risk being removed or closed.

How long does it take for a Facebook Page to accept me as a fan?

While many Facebook pages can accept your application as a Facebook fan within minutes, some pages are not equipped to review the applications of new fans. If your application is denied, you should message your favorite pages again to see if they have updated their process.

How do I get my Facebook business page verified?

The Facebook business page is a profile page belonging to a business or organization. Having a Facebook business page rather than a personal profile page has the sole purpose of allowing users to consummate an "offer" (whether it’s a service or product) or register an interest in an event or product that your business or organization is promoting on social media.

To have your Facebook business page verified, Facebook requires that each business page must have a post that has 1,000 "likes" accompanied by a unique link that will only work once. You must make your business page public and make the post visible to your audience.

You are going to have to take a few more steps to get your business page verified. This verification involves three users having interaction with your business page and having them confirm the legitimacy of the page itself.

How do I engage my Facebook followers?

How do I control who sees my updates?

In this post, we’re going to teach you how to create a Facebook business Page in just 5 steps. We’ll also help you to understand more about Facebook Pages and how you can engage with your followers.

But first, let’s answer the most important question of all ….

Why should I create a Facebook business Page?

In some ways, Facebook Pages are similar to a company’s website, but there are some adjustments you’ll need to make to set it up as a Facebook Page.

Here are some of the benefits to having a Facebook Page:

It’s a free channel to send updates to people who are interested in your business.

Facebook Pages have a higher chance of showing up in the newsfeeds of your fans and followers.

Facebook Pages have their own category in Facebook search results.

How much does Facebook advertising cost?

Facebook advertising is a cost-effective method for businesses to reach their target audiences. Unlike Google AdWords or other search engine advertising, Facebook users can choose to visit the website of the advertiser, which is widely viewed as an advantage for businesses. The overall success of a Facebook ad campaign is closely tied to user engagement, which can be monitored through the advanced targeting features of Facebook ads.

Here are some statistics regarding the cost of Facebook advertising from 2018:

One Big Thing

The first thing you want to do is make sure your ads get in front of the eyeballs they’re aimed at. Facebook’s ad targeting is so powerful that you can potentially reach a huge audience at a very little cost. But, unlike Google AdWords, you don’t have to set up the campaign in advance. The targeting can be dynamic, based on things your customers are currently doing on your site, like purchasing or commenting.

So, let’s say you sell outdoor gear and are creating a small campaign to advertise a sale—or even a giveaway. You could target men that are browsing your site who live in the United States. With a little bit of data and some ad copy, you can make a sale.

The cost of the campaign depends on two things:

How narrow your target audience is (how many people in the United States are you targeting for your campaign)

Bottom Line

Why Create a Facebook Business Page?

Facebook is the biggest social network in the world. If you’re not regularly using Facebook, then you’re missing out on a lot of new leads, connections, and opportunities.

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