How to Choose a Real Estate Company to Work For

Cody Cromwell
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Decide Which Type of Brokerage to Target

Choosing a real estate firm to work with will depend on your specializations, motivation, and price range. While there are some differences in the way real estate firms do business and refer to their real estate professionals, there are similarities that span across.

Here’s a quick rundown on the types of real estate brokerage companies to choose from:

First-Time Homebuyer (FTB)

This type of brokerage works with buyers and provides services for the first time homebuyer deals. FTB brokers are usually in the money maker position because they will likely get the largest commission.

Listing Agents

Listing agents are responsible for maintaining the listed property and, if you’re the broker, representing the seller in negotiations. As a listing agent, you can expect to get a commission higher than an FTB broker. Note that listing agents also work directly with home sellers and will usually come out on top because the seller will most likely choose to work with them.

National Franchise Brokerages

National franchise brokerages are found in most major cities across the United States. They give you an instant network of brokers and the ability to get your real estate license in all states that you might work in.

National franchise brokerages are the biggest of the big in the real estate industry. They are active in 6 or more states and make millions of dollars, if not billions of dollars, annually licensing their real estate agents. They have the biggest training and education programs… as well as the biggest employee compensation and incentive programs.


National franchise brokerages are the biggest, best known and most respected brokerages in the industry. They all undergo intense F.I.R.S.T. audits to ensure they are operating within the bounds of their governing laws.

Training: The length of training for new agents is woefully short. The days of nationally franchised brokerages providing quality training for new agents are pretty much gone. All focus is on getting agents licensed and on the floor quickly.

Education: New agents are quickly trained to be at the top of their game, but the overall quality of that training is not the best.

Boutique Brokerages

There are many benefits to working with the top real estate brokerage companies, but it's important to consider the difference in the compensation each company pays based on the number of active teams and agents.

Bowman is one of the best-known boutique brokerage companies in Toronto. This means that the company has a higher number of agents than a large brokerage company. Top agents in this company will be asked to pay a higher membership fee than the ones in a large brokerage company. Also, out of the top rate they will be eligible for, a higher percentage is paid out to the top agents then with a large brokerage company.

Top agents who join an independent brokerage company will be offered a larger number of listings than those who join a large brokerage company. In addition, higher commissions and bonuses are generous.

Top consultants are well compensated from more than one or two of the top brokerage companies. This will mean ample opportunity to handle a higher number of listings. In addition, top consultants will also have the ability to turn the listings they have advanced into sales.

Most real estate agents who work for a large brokerage company will be compensated with higher commissions and bonuses for their hard work. This will give those who do their job as expected a good chance of rising to the top.

Virtual Real Estate Brokerages

Vs. In-Person Personal Service

In the past few decades, technology has allowed people to find homes and other properties across the world without ever leaving their computers.

Like other types of real estate, property listings for homes, condos, land, and any other type of property are available online. However, for a long time, nobody ventured into the virtual world to purchase a home.

That has changed over the past few years as more and more people have been turning to online brokers as the fastest and safest way to locate a home for sale. More and more, people seem to be flocking towards virtual real estate brokers despite the fact that there are still companies that prefer a personal touch.

While you can save yourself a lot of time and effort by going online to look at properties, you may want to consider hiring a real estate agent. A few of the reasons why people still continue to use agents is because of the personal service they can offer.

As you search through virtual real estate listings, especially if you don’t know much about the area, you might not know which direction to go in. Your agent can offer the guidance you need since they will have a good understanding of the local area.

Decide Between Going Solo & Joining a Team

First decide if you want to be a part of a team or prefer working on your own.

If you’re a self-starter who likes to dive in and get things done without too much supervision, you can go at it alone. Decide on how much time you’re willing to spend with each property and how often you’ll be able to take care of it.

If Fridays and Saturdays are better spent watching football, go it alone. If you have more time to devote to each property and feel like you can handle them on your own, consider working for a company with a team.

This will help you save time and work with like-minded individuals who share the same philosophy about what makes a great property.

But if you’re mostly interested in networking and improving your skills as a real estate agent, then find a teammate who can help you out.

A solo real estate agent may be able to handle more properties, but that also means you’ll be handling them alone more often than you’d like.

With a team, you’ll have partners to share the load and learn from your mistakes. You can also implement new business strategies and struggles together.

Reasons to Go Solo

Do you remain satisfied with the quality of real estate services you provide your clients if you never expand your business to open your own realty company? If you’re an experienced real estate professional, you’ve probably already thought about it.

You might think that in order to improve your business you have to hire a new team of professionals, purchase new technology for your company and spend thousands of dollars upon thousands of dollars on advertising and marketing.

If you’ve worked for real estate companies that limit your long-term success opportunities, you already know this is not an option you’ll take.

However, you’re likely to remember the time when you left your job because you wanted to further explore the world of real estate without having to worry about next month’s mortgage payments.

Luckily for you, you’re also likely to remember how you’ve discovered the wonderful opportunity to build your own realty company and make money while you work. This is a real possibility and not an unrealistic dream. You can build your own realty company and even work for yourself doing what you enjoy most: being a real estate professional and serving your clients.

Reasons to Join a Real Estate Team

When you work for a real estate company, you get the chance to experience and share in that company’s mission. You also get to work alongside other highly motivated and skilled people.

A real estate company offers a real chance to grow and become a part of a large team, with people who look up to you and learn from you in many aspects of the business. There is often room on a team for leadership qualities and even planning expertise – two valuable skills for success.

However, the most important reason to join a real estate team, is to develop the right network of contacts that are bound to lead you to greater success and happiness. Information technology firms, which used to have a reputation of being –distant” and –aloof,” are now full of people who know you and are happy to meet with you.

Working as a real estate agent or selling real estate is a skill that comes with a lifelong education. Knowledge grows with age, and so does your ability to help others.

Compare Commission Plans, Fees, Contracts & Lead Distribution Strategy

Before you buy a house or work for a real estate company, ask yourself these questions:

  • What is their commission plan… Did they disclose their plan up front? Are your expected sales levels really fair?
  • What is the real estate agency’s fee structure… While some agencies will tell you it’s a great plan, others keep it hidden.
  • What is the commission distribution strategy… Are they weighted towards new agents or long-term agents?
  • What do they do with the leads… Do they give you a percentage of the lead, and if so, what percentage?

Types of Commission Plans

Real estate agents carry out three main tasks: selling real estate, brokering real estate sales, and managing real estate. The commission scheme used will depend on the task being carried out. The following are the various commission plans used by real estate sales agents, brokers and property managers.

Commission plans – agents may choose to work on a commission, salary or both (fee-only).

Which Commission Plan Is Best for New & Newer Agents?

This is the ultimate question asked by new real estate agents who want to get ahead in the business and climb their way towards the top. Many agents will say that the more sales you make, the happier you are.

With that in mind, what's the best commission plan to go with? And who claims to have more sales?

Typically, a real estate commission plan is composed of 1) the agent's base salary, 2) performance-based pay, and 3) marketing incentives.

I say "typically" because there is one exception. A pay plan that many agents avoid is the pay-only plan. Some states also approve a pay-only agent.

Although they may sound great at first glance, sometimes commission plans are simply too good to be true.

How can you know which is the best agent commission plan to start with? Firstly, here are several important facts that you should know about commissions:

  • In most states, the base commission rate is the minimum commission rate. This rate is subject to change by the state (unless the state has a flat-fee commission rate.)
  • Base commission rates vary from state to state (again, in states that do not have a flat-fee commission rate.)
  • Base commissions are typically commissionable to closing or, more accurately stated, the successful closing of a deal.
  • Performance-based pay is commissionable after a specific number of transactions.

Additional Fees

There is so much to think about when you are ready to buy your first home and finally take the plunge to run away from the gatemen at your apartment building. Each step of the process from deciding on a neighborhood to finding the right agent for the job is important and crucial in the difference of your real estate experience. All those expenses add up and when you really love what you do, it becomes all worth it.

I recently learned that working a long, hard, crazy hours is not the only value of real estate. There are key elements of getting it done right like relationships that matter, teamwork that delivers and intense passion of some special agents who are willing to put up the largest balloon in your backyard! It’s such a tough business to be considered successful in today.

Take Inventory

One of the norms in real estate is to take inventory and do a market analysis of any property you have your sights on. If you do not know the value of what you have, and the possible sales prices for it, you are operating blind.

Real Estate Brokerage Contracts

A real estate brokerage company is the business structure most widely used by real estate brokers in the business of selling real estate. In California a real estate brokerage company is called a company. No such company is required to be licensed or qualified to work in California as a real estate broker. A CLU or CRS is not necessary unlike other states in other parts of the country. The brokerage company can recruit other brokers or agents.

When a person becomes a real estate broker they become a part of a brokerage company and are a member of the company formed by the company. Any income an agent makes is a commission collected by the brokerage company and paid to the agent. A broker is obligated to transfer all of their pay to the brokerage company. This is done through direct deposit.

Most brokerage companies in California have proprietary information that agents are not allowed to have. This information is known as non-disclosure agreement and is signed by every agent to indicate they will not copy or use any information from the proprietary company information. The information can only be used for the benefit of the broker or company. Brokerages are overseen by the regulation board known as the Bureau for Real Estate and Business.

Lead Distribution Strategy

It’s a widespread belief that real estate agents make the most amount of commission, and as a result, they are the most influential agents in an agent’s firm. This does not necessarily mean that agents who are at the bottom of their firm’s commission rankings are ineffective or unable except for a lower volume of clients. It simply means that those agents do not respond the same way to an economic or market situation that the other agents do (particularly those at the top of their firm).

The way an agent’s clients are distributed throughout an office’s sales teams is determined by the position an agent has within that office’s leadership structure. The distribution of clients is dictated by age, residency, price point, type of property, and location.

Evaluate Other Potential Success Factors

When starting your career in real estate, understanding the real estate industry is key. You need to know why you want to work in the industry and even what exactly you hope to accomplish. This knowledge will help you to understand your goals throughout your career and give you a better overall perspective on what you want to accomplish.

One of the most important things you can do to set yourself up for success is to evaluate the success factors involved in real estate. If you’re aware of what the industry has to offer, you’ll be more likely to understand your position within it and ultimately your overall success.

Employers definitely look for their candidates to have experience, but you’re not necessarily going to succeed with just any experience. Likewise, employers are going to look for certain skills and qualifications, but you’re not going to necessarily succeed with just these qualifications. Understanding the requirements for a real estate career will help you to individualize your resume and show off your potential.

How to Evaluate the Reputation of a Real Estate Brokerage

Real estate companies and real estate brokers make their name known by reputation.

This means that they need to be a great company to work for if they want to stay in business. The question is, how can you determine how good your potential real estate company is?

You can’t just look at the website, or talk to a real estate agent who works for the brokerage.

Evaluating the reputation of a real estate company is not that simplistic. There are many factors to consider, and it all has to be done correctly.

It can be a stressful process, especially if you’re looking for a new job. Do not confront them on their good reputation or bad reputation. They just won’t give you any answers as far as the real estate brokerage’s reputation is concerned.

The best way to deal with a real estate brokerage is to just stay away from them so that you can form your own judgment in this regard before finding any information about it.

Anytime you choose a real estate company to work for, be sure to find out about their reputation first. Just observe their business practices, hiring practices, tenant screening, and sales strategies.

How to Determine the Brokerage’s Market Share

Few things can affect your bottom line in a real estate business like the work of a broker. You’ll want to make sure that the brokerage you choose has a heavy market share. Checking out this information ahead of time can let you see how big that market share really is, and if it’s likely to grow or shrink.

A good place to start looking for this information is on the brokerage’s website. While many brokers are conservative with certain statistical data, you’ll often find the direct market share of their lead generating models in a top of the website. Getting this information should help you uncover a true picture of how big the brokerage’s market share really is in your city or area.

Another good place to look is on third party websites. These websites provide a much more true picture of the market share of the brokerage, and many of them provide statistical data that’s not publicly available.

What to Look for Related to Training

Progamme, Promotions, Benefits.

Hiring a mortgage broker is a great thing to have in your network, especially if you are planning to get into the industry. Mortgage brokers assist people by finding them the best mortgage deals and getting them loan approval. If you are new in the industry, you will need to get trained. There are many housing loan companies in the market, and it is important to find a company with a good training program that will guide you through the process. The benefits of being a mortgage broker vary from company to company as well, and it is important to know those before you take the plunge.

The training program given by this companies will be specified by the company. Training can be done over the Internet, through classroom, and through other means of instruction. Be sure that it is a clear cut program that explains in details how to fill the application, what are the requirements and other requirements that each company has. If you have a second interview, be prepared to be asked more questions.

If anything happens to your business and you have to close your account or from the company or because of injury, you may lose the money that you have collected. Many brokerages have policies that incorporate the amount of money that the company holds for their clients.

How to Evaluate Company Culture & Office Setup

Real estate is a hard business, no matter what your profession is. Whether you’re a real estate agent, a manager at a realty office, or work at a real estate company… you switch roles and responsibilities often. And as you rise to the top within your career, you become more valuable to that company.

For example, did you know that home sellers and buyers often start at a real estate broker’s office? Similarly, real estate agents work for realty companies, which offer varied training and opportunities to meet with clients and grow in your career. On the other hand, if you’re a real estate manager, whether you work at an office or are self-employed, you may have a lot of freedom to choose your clients, schedule your days, and decide where you want to work. And some real estate managers, like those in management roles at apartment buildings, may work closely with property managers and other working professionals.

But all of these roles require knowledge, dedication, and understanding about real estate. And in order to rise to the top, you need to start with the basics. You need to learn the ins and outs of a company’s business and cultural policies. You also need to know about office layouts and how different aspects of an office can affect not only how you feel on a daily basis, but the working environment itself.

Why It’s Important to Consider the Company’s Online Presence

No matter how honest or sincere a real estate agent may be, the online presence and narrative he or she brings to the table ultimately dictate whether a buyer and a seller are going to work out a mutually beneficial, fair and ethical agreement.

Online presence and narrative are two different things, but most potential agents are clueless as to which one is more important. Then why should it be important to consider at all? The short answer is that it’s the most impactful factor that determines how your business will be received by the people it serves. At its core, this is how you acquire the first two things that your online presence should do.

If you have no online presence at all, it means that you have nothing to pay for when it comes to advertising and marketing purposes. If you have no online presence and no narrative that matches the demographics of your target audience, it means that you have no influence on their decision to conclude a transaction with you or one of your competitors.

Bottom Line

How to Choose the Right Real Estate Company

If you could work in a rewarding career for the largest percentage of your life, wouldn’t you? If you answered yes, then the real estate investment business is the right place for you.

All you need to do is to look for the right real estate company to work for and find the situations that will fulfill your long-term goal.

Real estate is very profitable and profitable enough to be its own business. The best part of owning and running your very own business is that you can go inside your own pace to attain your goals.

It is always great to work in a proper real estate firm. You will get a chance to earn money in a positive way and your work won’t be a waste. Safety and security are properties that a real estate company can offer you as you start working in a proper firm.

You can also find a great deal of other benefits and advantages in the course of working in a real estate company. Safety and security are the two basic things that most people seek in a company.

A real estate company will provide you with a good safety net that will prevent any major accidents from occurring. It is true that everyone may hate to have injuries sometimes in the course of their work. A good company will save you from such problems and injuries.