11 Great Sales Contest Ideas to Motivate Your Team

Cody Cromwell
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Run a Highly-focused Sales Contest

If you run your team’s annual sales contest with one-off prizes last year, it’s all but guaranteed that you’ll experience a drop in participationthis year. The same goes for any advertising, quality, or safety initiative. Every year, you compile all those best-of lists and aspire to make even greater improvements. Yet, year after year, you see a drop in participation and productivity.

Then, you’re faced with the choice: Do you sit on your heels, rest on your laurels, or try something more motivating?

If you’ve chosen a highly-focused sales contest with a one-off prize, you have just one objective to achieve – beat last year’s numbers. But, that’s just it…one goal.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Create a Milestone Sales Contest

Deliverables:

Participants:

2 goals:

  • Keep your sales contest as close to realistic as possible.
  • Throw an event that makes you work the entire business!

Contributed by Susan Speaker, The Speaker Company.

This is a great sales contest idea if you have a hiring freeze on, you have trouble getting new talent, or you want to keep your sales team motivated.

For each goal, you can have a different type of participation. For example, you might have your sales team meet their goals in person (face-to-face) or you might ask them to call you. It’s all up to you, but just keep in mind that the more personal you make it, the more the group will buy in.

It’s all about making it as active as possible with as many high-energy, creative ideas as possible.

Deliverables:

  • Participants…
  • Consistent with your expectations
  • Face-to-face
  • Call
  • Consistent with your expectations

What this does:

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Develop an Effort-based Sales Contest

Depending on your sales force, an effort-based sales contest can be the best means of recognizing a top performer or rewarding an entire team. This contest is based on the sales reps’ performance. You basically set goals for the team. When the reps reach these goals, they earn points. When they earn enough points, the top rep can win a bonus. If you are doing a contest with reps who have done really great, this contest can be very motivational for the team, and it’s awesome for the sales force, especially if it’s an intense sales cycle.

Assign a Goal for Sales Reps

To set the contest goals for a team, just put this out as a general goal for each rep: a certain dollar amount in sales over a specific time period. Instead of giving a specific number, the point is to assess performance, so the number is not entirely important. But make sure to target a goal that reps will actually be able to achieve within the time period you’ve set for them.

Some reps can do well with no limit, which gives them no incentive to work harder. But that’s not a good approach for a sales contest. Instead, you need a contest that has leaders, up-and-comers, and people who are totally new to your organization. This allows everyone to be motivated.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Hold a ‘Loser’ Sales Contest

First, pick the one worst seller in your sales organization, and give that person a ‘loser’s’ sales contest. The best part about this type of contest is that you can get creative and spread the word with an entirely custom approach.

One idea is to give this unlucky person the power to choose the contest’s winner. Allow the winner to choose the next loser’s name. This allows for a company-wide sense of humiliation that can be truly demoralizing. As a consequence, let’s call it the “Big Red Cross” Contest. It’s not smart to use that to name everyone on your front line that’s not living up to expectations of your company.

You could have a ‘Loser’ Contest where the customer wins prizes – even though this can be expensive and somewhat demoralizing for the individual loser, by cutting the prize list short, you can dramatically increase your chances of selling more units, and raise revenue on each sale.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Host a Daily Sales Contest

A daily contest is a great way to spur your team’s productivity and help you focus on driving real results. Daily sales contests can become highly addictive and make your team members work harder to earn those rewards.

Related: Check out Andrea’s 3-Day Sales Contest to See Why Daily Sales Contests Work

Ensure Everyone Wins

Focusing on individual results without considering team results can be demoralizing. It’s easy to add more and more personal incentives and goals without ever realizing the ultimate goal. Make sure everyone drives toward the same result. Host a daily sales contest that awards the team for a real (or attainable) sales goal and the highest team member each day receives the team’s highest incentive.

Ensure a Reward, Not an Incentive.

One of the biggest mistakes people make is offering incentives instead of rewards. An incentive is about getting something in return – a prize, gift card, VIP access, free food, etc. A reward, however, is letting someone receive something they truly desire with no strings attached. Whether you’re discussing the rules with your team members or sending out invitations, make sure everyone understands why you’re hosting a daily sales contest.

Reward High Performance, Not Just Outliers.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Offer Experiential Prizes

We often seek to improve our lives by purchasing some new product, accessory, or offering. But we often fail to notice an improvement to our lives that we are already enjoying … the improvement happens every day.

Suppose you’ve been noticing your employees are taking longer lunch breaks and people in the office are complaining about the break times. You want to motivate your team members to eat more frequently throughout the day and complete their work in a timely manner. Instead of offering financial incentives, why not consider a practical experience, like an onsite tour of your facility, presentation with one of the top management executives, or a lunchtime deal to a local eatery?

Behavioral change experts state that experiential incentives are much more effective than monetary rewards. Experiential incentives help to create lasting change and also can work in tandem with monetary awards.

Ensure that Each Experience Is Aboveboard

Use a unique experience or program to motivate a good turn and to identify key values for the community.

Consider your pricing/value-for-the-money to make sure the experience is affordable for your employees. In some instances, offer discounts based on the number of employees.

Ensure that the reward/experience is something that the recipient can bring back and share with his/her peers. People can become very enthusiastic and engaged in your team when their friends are benefitting as well.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Have a Behavior-focused Sales Contest

Calling all behavioral-types! What do you do when you have sales reps that love to talk about competition and selling quota but not so much about the product? One of the most powerful tools in your arsenal is your very own sales contest.

While a contest can be as simple as a winner-takes-all or a team-based approach, it’s the behavior-focused aspects that really help. With a behavior-focused sales contest, you can measure the results and tie them back to your sales goals.

This can even be a great way to sell your product.

Please note, however, that this is not a contest involving any physical activity, like running or climbing.

Here’s a great example:

One of your top producers loves when the new coaching assistant holds an incentive meeting and asks the top producer to rank his sales team’s performance in the last 30 days. But because none of the other selling reps want to get on stage, the top seller speaks alone on his own platform.

Give him the stage and turn off the remote cameras for a few days so there’s no one watching to distract him from his game plan. With no opportunity for milking the audience, he’s forced to act the role of the coach in the perfect internal coaching situation.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Create an Event-based Sales Contest

There are a lot of methods to encourage sales. You have contests based on sales that go great lengths to break down the barriers of performance versus chance.

As an example, you might have weekly and quarterly sales contests and then have a grand sales contest at the end of the year.

But you can go further. One of the easiest sales contests to motivate your salespeople and sales teams to drive sales is an event-based sales contest.

The beauty of this kind of sales contest is that anyone in the sales team can win.

The basic concept is simply have your salespeople or sales teams do a specific event at a scheduled time for one day.

Each event is designed to be a an exciting thing for the salesperson or team to do, and then announce who wins at the end.

It can be something like a scavenger hunt that’s filled with clues and prizes, or a free food eat-off. Whatever event you want to do during the day.

Then at the end of the event, within a set amount of time, announce each winner and the winner’s prize.

Because it’s only one event, it’s easy to keep track, and it’s easy to track who wins and in what categories.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Have a Public Recognition Sales Contest

One of the key elements in any contest or reward system is the idea that your team has to compete to earn nice prizes.

Here are my 11 favorite sales contest ideas to motivate your team to get those sales closed. 1) Grandfather Clock – Let your team try to get the highest sales of the month, quarter, or year. It is easy to track this by entering the total sales for the month or the total sales from the Grandfather clock. Make sure they get the clock as a prize.

{1}. Satellite in a Bottle – Give your team a chance to win a free satellite dish courtesy the Radio Shack. Here is how to give them a chance to win.
{2}. Sales Dollars.
{3}. On Top Of The World contest – We bought 1900 ft of wire (looked like a telephone line) and hung it in my store in the most visible place. My staff had to climb the ladder to start the wire and then some had to come back the next day and take it down. We were all supposed to walk around the town showing the wire off.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Develop a Team-based Sales Contest

When your team is just starting out, the easiest way to get them to work together is by fostering team-based behavior. Team-based behavior among sales professionals can be created with some excitement, a little competition, and a little positivity. One way to do this is building a sales contest or a sales competition … something that can drive sales and motivation among all sales people on your team.

Team-based sales contests are an excellent way to encourage positive team behavior that will help your salespeople to have fun, work better together, and eventually produce great results.

Here’s how team-based sales contests are created:

Identify the Objectives

Set specific goals for your team that will achieve the reasons for the contest (i.e., increase sales, improve communication, etc.).

Create a Balanced Contest Plan

A good sales contest will surprise your team and get the whole team involved. It should be well planned and have a balance between fun and seriousness.

If you’re looking to create a more serious contest experience, you can create structured contests with specific rules. However, the most audience you’re going to have is your sales team, so a little fun and excitement will help get them involved.

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Host a Lead Generation Sales Contest

Nowadays, competition is tougher than ever. You have to sell more products, increase conversions, generate leads, sell more items, generate more social buzz, reduce customer complaints, improve your profits and so on.

One popular way to increase sales and improve your organization’s business performance is by holding a lead generation sales contest.

A sales contest allows salespeople to compete to generate and qualify leads with the objective of, ultimately, getting more business and revenue.

Sponsor a New Seller Program

New seller programs are traditionally sponsored by either manufacturers or retail vendors. However, you should be wary of both when deciding to participate, as they will generally take a sizeable chunk from your profits, which you might just need in the present time.

Sponsor New Customer Appreciation Month

The current state of the economy and the abundance of retail vendors have made it more lucrative for your business to sponsor a month of new customer appreciation.

You can pay awards to customers who purchase and acknowledge the latest products, services and technologies your company has to offer.

Keep in mind, this is a great opportunity to pick up new customers; however, you should keep your eye out for those who are going to buy from you and are also going to buy goods and services from other companies.

Maintain Your Green Value

Why It Works

The 11 Great Sales Contest Ideas to Motivate Your Team are based on the concept that a contest can not only attract sales reps to your firm, but also motivate them to perform beyond their normal capacity. The ultimate goal of these contests is to not only bring more business to your firm but to also transform your sales staff into more effective salespeople.

We start by outlining a few basic concepts that make contest ideas valuable:

Rules are the basis for most contest ideas. If the rules are well conceived, and if they are easy to follow, the contest can attract participants of all levels of experience and provide a level playing field to everyone.

Rules can be further improved if there are various prize and concession awards along the way (such as notoriety, gift certificates, etc.) at various levels of achievement. The idea is to motivate your team to do better.

Contests can be great ways to demonstrate leadership. Contest ideas can also be creative in showing how much you value the sales rep’s time. Managers like to feel appreciated and understood. So, always remember to keep your team’s time, their efforts and their talent in mind when doing these contests.

Use contests to build relationships with your staff. One of the most valuable uses of a contest is to foster a strong esprit de corps within the team. There was a time when these contests were fun and offered a chance for team bonding.

How to Track It

Proper tracking of sales can help you improve your sales performances and can help you identify the causes of low sales.

Social media tools have made it very convenient to share our sales performance with customers and even track their responses. As you sell more and more your customers will expect you to give a good response. They would find it very frustrating if their feedback is ignored and the reason behind it is because you do not have a proper sales tracking system.

After all, your customer might have sold a big deal or a million dollar deal where your sales are not even close.

Just as businesses use social media tools to share their sales performance, so can they use the same tools to track their sales performance.

The first question you should ask is what methodology you will use for your product. Will you give it a product name or will you still use the same product name but will denote it on the cash register which one is being tracked?

Start small and test it with one of your profitable sales and if it results in less returns and the amount of returns decrease, expand it to the rest of your sales.

Identify the process you use for selling your product and using the same process of selling add product names and tally the sales for each product name.

Bottom Line

You’ve worked hard to get team members together to take the business to the next level, and you’ve done your best to keep them engaged. As a leader, you’re coaxing them to perform at their best. But have you given them an actual reason to take their best to the top?

As someone who works with leaders on a daily basis, I can tell you that the impetus to go above and beyond comes from inside the team, not from you.

There are many great ideas out there for team building and having fun, but the one thing participants desire most is for it to be fun.

When you send them to an exercise room and make them work out, you’re not doing them any favors. And when you make them participate in a contest in which they have to win, you’re not promoting teamwork and collaboration.

Building engagement starts by giving your team members simple, yet engaging ways to partake in win-win deals with one another. That’s why I often think about a contest that would engage their minds and challenge their knowledge while at the same time having them work together as a team.

Here are 11 great contest ideas that will help your team members connect and step up to go above and beyond the call of duty: