7 Best Email Capture Tools for Bloggers

Cody Cromwell
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Embedded Sign-Up Forms

If you check your analytics you may find that the number of sign-ups you’re getting is not as much as you would like. The reason could be that people either don’t like the idea of filling out a form to get started, or they don’t actually want to sign up.

An embedded sign-up form is a great way to capture emails without the need for a separate sign-up form. Simply put, it’s an HTML form that’s embedded in a web page.

When someone visits your blog post, a sign-up form like this will appear right next to that post. You can also add the form to your sidebar if you want to make your visitor’s life easier.


Vs. Pop-unders

Email capture is a way for a blogger to collect email address from visitors to their site.

Email capture is important for spreading the word about your blog.

A pop-up is an x-shaped window that pops down on your browser, usually blocking all other windows.

A pop-under is a X-shaped window that only appears under your browser window, instead of blocking it altogether.


Slide-in is the term most commonly used to refer to the window or pop-out application that appears on your blog page as an attachment.

Webmasters have been adding popup windows to their blogs for as long as the internet has been around, and the earliest popup windows were actually links to the destination websites. But then, in the mid-2000s, popup windows were transformed into windows with content display on the screen.

These popup windows, which could potentially hold any type of information – informative articles, portfolio content, a contest application, etc. ” were often called slides if you have been in the Internet for a few years.

Popup windows were generally designed to fit within the WYSIWYG editor in the webmaster’s blog providing the content for the window which is visible through the page’s design. This is where the blog’s author was required to provide them text, images and styling. Some of them were also click-to-reveal when a visitor clicked on a certain link.

It was a very ancient technique and required an equally ancient technology – Frames were the key to popup windows.

But, somehow, webmasters learned to do without the frames, and instead started using the header (or image one).

Header Bars

The Header Bar can be added to your website by using Google’s Simple Adsense Code. It allows you to place the ad beside your header, making it more visible to your visitors.

It comes with 4 different options: Link and Image, Link and Text, Text Only and Text and Image.

It is very easy to use. All you have to do is copy and paste the code in to your template.

After that, you have to add the images of the ad. Click on the image button and select the image you want to use.

If you want to see how the header is going to look like, you can scroll down and then go back to the top by using the scroll bar at the right of your website page.

It also has options to add a horizontal and vertical scroll bar if you don’t want to use the scroll bar.

Landing Pages

Landing pages work great for improving conversion rate, engaging visitors, and drive more leads to you.

Landing pages are pre-formatted pages that contain specific elements to attract traffic and attract web users. They usually contain information like it’s purpose, where to find more information, and how to contact you. It is meant for those who are new to websites and may not have the concept, for those interested more in your product, and also to build leads to your company. E-commerce websites use the landing pages to sell their products. Landing pages are also made for people who want quick information and do not seem to want a long-term relationship.

There are many tools that help you make better landing pages. You can use different tools for this purpose.

Chat Boxes

Every blogger uses Google Reader. Google Reader is the search engine of blogs search engines. If you’re not using google reader, you’re missing out on a huge wealth of blog content and an opportunity to promote you business.

Surveys & Quizzes

Email marketing may be one of the easiest and most useful things you can do online. It’s low cost and the amount of time and effort you can squeeze out of it is very impressive. But if you’re a blogger or content marketer of any kind, there is one aspect of email that’s often overlooked due to its seeming insignificance: the amount of money you can make from it.

Top Tips for Capturing the Most Emails

Have you been tweaking and tweaking at your blog? Or are you exhausted and exasperated?

On many of my SEO / blog coaching clients, I hear over and over – I have so many forms of blog engagement going on that I barely have any time to blog; so what do I do?

That’s where I come in.

To make it easier for you the blog owner, blogger, or any person who wants to be emailing themselves, I have compiled a reference list of the 7 best email capture tools for bloggers. I’ve used every single one of these tools (except for Aweber) and tested them extensively. I’ve also found the free alternatives to every one of them, so you don’t need to spend a fortune, and you’ll get the same or similar results.

One more thing – it’s not just about the tools – the same principles are in play here as it is on your blog.

Create an Irresistible Lead Magnet

When an interested prospect contacts you, you can’t just ask them for permission to send more content about your topic of interest. That’s why you’ll want to provide them with a content-rich freebie to make them want to sign up for your email list.

Here’s how a successful lead magnet helps you land more subscribers:

A powerful lead magnet provides an in-person, hands-on demonstration of your product or service. Think about it. When you’re out shopping, you’ll see products in various stages of the sales process: A display featuring several items, an empty price tag, a price tag with a sale price, a QR code, or a sign saying “buy one get one free.”

The point is that there’s quite a bit of difference between that “buy one get one free” sign and the aisle of glass-filled shelves where the actual deal is made. Your lead magnet should demonstrate that difference in an engaging way.

If you’re interested in writing/publishing content that’s focused on content marketing, I’d recommend check out 7 Excellent Content Marketing Tools You Should Use.

Test Various Lead Capture Tools

One of the easiest ways to differentiate yourself from the competition is to find ways to capture email addresses as a part of a blog post. Email capture tools are powerful tools you can use to collect a visitor’s email address and to lead them to an action on your website or a call to action that you’ve set up on your blog.

There are many different ways to capture your visitor’s email address, and the method you choose will come down to cost and what you prefer. Read on to learn which tools are the most beneficial for you, but don’t limit yourself to what we’ve already discussed. Test as many as you can so that you can decide what solution is best for you and your blog.


Free for WordPress, SEO+ Social pack.

Type: Desktop and cloud-based

Pros: Easy to learn, free for WordPress

Cons: Not the most powerful tool

The first email capture tool we’re going to take a look at is SeoTools. SeoTools is a cloud-based solution that is free to use on any website. It’s easy to learn and set up, and there are no downloads to worry about. SeoTools can be used to easily add an email capture form on your blog.

Time Your Email Pop-Ups and Slide-Ins Wisely

One of the best ways to collect emails from your readers is through an email capture tool, and there’s no doubt that the fastest way to collect them is through pop-up and slide-in boxes…but only during the right times.

Email pop-ups and slides pop up by default when you open your registration or subscription form, so you’ve already trained readers in this regard. But they can also be done as a part of a series of form fields in a registration form.

But there are times when they are a bit too pushy, and if you use them too often, you’ll frustrate your readers.

Slide-in boxes or sliders are more pleasant in nature, and they don’t pop up as you scroll down a page. However, slide-in boxes can also be used to gather visitor information, and when they are too pushy, they irritate readers.

During a particular day, there should be only one or two form fields that require registrants to enter their email address or provide other information. The free form factor of the data field minimizes the field’s responsive nature, and the non-obtrusive, focussed fields maximise readability.

Limit the Number of Email Capture Devices on Each Page

If you’re using web forms for email capture on your blog, it’s important to limit the number of email capture devices on each page to avoid interrupting your readers’ experience. This keeps each page fast loading. You can do this in your WordPress Admin panel.

Go to Settings -> Reading -> Scheduled Reminders. There you can set a limit for the number of devices allowed on each page. Click on the Edit breakdown link to view more settings.

You can also setup more advanced rules in the Mailchimp Subscription notification options.

Don’t Forget About Your Mobile Audience

Bottom Line

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